Category: UX

From a Handful of Beans to the Starbucks Experience

“A person’s hands holding a coffee cup and pouring cream into it” by Taylor Franz on Unsplash How much does a cup of coffee cost these days? Depending on where you buy your beverage, anything from $1 to $6. And while you’ve probably guessed right, that the $1 option is a McDonald’s special, likely you’re also… Continue reading From a Handful of Beans to the Starbucks Experience

Five analytical components for a better user experience

User Behaviour Whatever someone does while on your website is called user behaviour. It includes the journey within your website’s pages, interaction with page elements, page scroll, form submissions, link/button clicks, and others. Analytics will help you understand the user behavior of your website better. How far are they scrolling down the page? Which forms… Continue reading Five analytical components for a better user experience

InVision Studio is out—but are designers migrating to a new tool again?

Why would someone switch from Sketch to Invision Studio? Well, to answer this question I decided to look at what the community is talking about online. Here are some of the answers I found on Quora. Opinions seem pretty divided. 1.“It depends on its performance — if it improves my workflow. Sketch is pretty simple and has many… Continue reading InVision Studio is out—but are designers migrating to a new tool again?

Inclusive Design Mindset

At the end of a 72-hour race to complete the Student Design Challenge (SDC) hosted by Microsoft at IxDA this year, I was prompted to think about how my experience could not only benefit future designers, but also public school teachers. The challenge was to design an interactive way to teach rhythm to a student… Continue reading Inclusive Design Mindset

Analysing Usability Testing Data

Gathering feedback from your users is a crucial part of any design process. The way in which you can gather this feedback varies depending on what kind of questions you are trying to answer, the resources you have available for user research and what stage of the product life cycle you are currently in. Qualitative… Continue reading Analysing Usability Testing Data

Building brand trust through UX Design

Be Secure Are you building an eCommerce website? Are you going to make the credit/debit card transactions happen on your website? This section is critical. What are the chances you would give your credit/debit card information to any random eCommerce website? None, right? I know your website is not the dodgy site still trying to… Continue reading Building brand trust through UX Design

Personas, jobs to be done, user needs = goals + pain points

Recently I’ve been working on discovering unmet user needs for my company using the Job-To-Be-Done framework, and I saw some arguments between people who use personas and people who use jobs-to-be-done (JTBD). A common critique of using personas from the JTBD people is that personas tend to focus on the attributes of the users (like… Continue reading Personas, jobs to be done, user needs = goals + pain points

How to be a Product Designer.

My new and improved portfolio. whoistaneisha.com I might be a Product Designer now, but I didn’t always know that’s what I would be when I started my career. Let me start at the beginning of my journey. I went to college for Fine Arts and had found my way to where I am through a… Continue reading How to be a Product Designer.

How to turn user journeys into high-end highways

Photo by Karsten Würth on Unsplash When we need to get from point A to point B, we usually choose from several roads. And let any of them somehow lead us to the destination point, most likely we will get different impressions from this trip. Similarly, when we need to get any online service, we choose… Continue reading How to turn user journeys into high-end highways

The state of UX in Colombia, 2018

The local UX scene Medellín I’m pleased and humbled to announce that I’ve just become the Local Leader of IDF Medellín at the Interaction Design Foundation. This means that, in the coming months, I’ll be taking up the responsibility (and pleasure) of building a vibrant and meaningful community of UX Designers in Medellín and helping the… Continue reading The state of UX in Colombia, 2018

Design critique, the IA of Youtube, serial makers, and more UX this week

The UX of AI → Machine learning will cause us to rethink, restructure, and reconsider what’s possible in virtually every experience we build. By Josh Lovejoy. The IA, patterns, and flows of Youtube → An addiction that extends beyond the content, creators, and community. YouTube has some great IA, design patterns, and flows. By Vicky Weng. The… Continue reading Design critique, the IA of Youtube, serial makers, and more UX this week

How ideating with developers can make you a better designer

I haven’t always been as lucky as I am now by being able to work extremely close with an incredible team of developers. Since making the in-house move, I’ve had the chance to work directly with iOS, Android, and Full Stack developers. Each of them is extremely talented, and they truly care about the product.… Continue reading How ideating with developers can make you a better designer

Here are 34 articles relating Hawaii’s false missile alert with bad design

[unable to retrieve full-text content] Just in case you were away. The Hawaii Missile Alert Culprit: Poorly Chosen File Names Redesigning Hawaii’s Emergency Alert System’s Interface In The Open Blame terrible interface design for the Hawaii missile alert debacle A Hawaiian Missile Lullaby A UX Perspective on the Hawaii False Missile Alert Design Fail #2 :… Continue reading Here are 34 articles relating Hawaii’s false missile alert with bad design

AI and the big why

2018 UX Trends As designers (and human beings) we have a natural curiosity to want to understand the potential and limits of a technology by pushing its boundaries and asking all the “what if…?” questions. After all, experimenting is a great way to understanding. Our entire industry is rushing to launch the world’s first AI-powered [insert… Continue reading AI and the big why

UX at Google, designing friction, interface as a story, and more UX this week

The state of UX in 2018 The death and rebirth of UX → As designers, we have always fought to be involved in strategic decisions early on. Now that we have a seat at the table, what are we going to do about it? Designing for the age of immediacy → Real-time social media experiences are changing… Continue reading UX at Google, designing friction, interface as a story, and more UX this week

Bill Nye the UX Guy

Photo by chuttersnap It was a cold Thursday evening in February and I was less than stoked to be sitting in an 8th grade classroom at St. Catherine’s listening to Deacon Colin’s dry jokes and speech outlining the importance of this marriage preparation course. Trying to look engaged and interested in the conversation at hand,… Continue reading Bill Nye the UX Guy

Designing for the age of immediacy

2018 UX Trends Illustrated by Fernando Bittar Live streaming on social apps is growing fast. Snapchat puts everyone’s lives on the map and lets you follow your friends’ steps in real time. Messaging platforms, from Whatsapp to Intercom, allow businesses to have real-time (and automated) conversations with their customers. The constraints of tools, infrastructure and geographical barriers… Continue reading Designing for the age of immediacy

The best UX and design conferences in 2018 – the definitive guide

If you like the list, don’t forget to ???? ???????????????????????????????????????????????????????? A great way of learning more about User Experience and getting in touch with professionals who share the same passion as you is to attend UX Conferences and UX Events happening every year around the globe. Since our 2017 list has received a lot of… Continue reading The best UX and design conferences in 2018 – the definitive guide

‘Hire’ this article if you’re struggling to understand your customer needs

There are zillions of words written about how customer centricity leads companies to success. However, the “customer-centric” term is sometimes misused as a catchall for customer feedback or customer satisfaction results, but making people happy is not enough. To have sustained success, companies must genuinely understand what the customer wants and needs, and implement the… Continue reading ‘Hire’ this article if you’re struggling to understand your customer needs

Weather Commuter: A UX Case Study

The UX behind the need to checking the weather Persona The persona I interviewed were young adults ranging from the age of 20–30 yrs old. I mainly focused on busy college students. All my users have checked the weather either daily for the purpose of commute, or weekly for the purpose of vacationing or weekend planning.… Continue reading Weather Commuter: A UX Case Study

A Reflection on Product Design

Though all good products must function and provide a benefit to the end-user, I believe the magic of a truly inspiring or great product happens in the realm of user experience. As designer and writer Joshua Porter writes, “The experience is the product.” Spotify is one example of a great digital product, as it provides… Continue reading A Reflection on Product Design

The Secret to Creating Products That Scale

Bigger is better. Right? At least according to conventional startup wisdom, it is. It seems like many entrepreneurs are under constant pressure to scale from advisors and investors. Generally speaking, aggressive scaling involves ramping up sales and marketing, raising sufficient capital, and hiring and managing new people. But for some software companies, there is an… Continue reading The Secret to Creating Products That Scale

Using the UX process to create a date planning app — and a happy couple.

UX case study for Concept project WeDate App Methods Concept mapping, Storyboard, User flow, Wireframes, Paper prototyping Tools Marvel User research- Asking the right questions. On my second day of my General Assembly UX Immersive course I was tasked with creating an app that solved a problem for the person sitting beside me. I began… Continue reading Using the UX process to create a date planning app — and a happy couple.