Recently I’ve been working on discovering unmet user needs for my company using the Job-To-Be-Done framework, and I saw some arguments between people who use personas and people who use jobs-to-be-done (JTBD). A common critique of using personas from the JTBD people is that personas tend to focus on the attributes of the users (like… Continue reading Personas, jobs to be done, user needs = goals + pain points
Tag: Alan Klement
Houzz: a UX case study
We are all looking for self-expression and inspiration. We express ourselves through fashion, music, art, and through furniture. Houzz is an interior design app that has thousands of furniture inspirations for users to express their styles. After talking to friends and interviewing users I found that out of the people I talked to there were… Continue reading Houzz: a UX case study