Category: Design

Three main challenges to provide trustworthy online shopping experiences. mage by macrovector on Freepik In 1994, a college student named Dan Kohn had a wild thought. What if he set up a website where people could buy stuff? He created NetMarket and sold a Sting album CD to his friend. It was the first-ever secure… Continue reading How trust is still evolving in e-commerce

While CAPTCHAS might be necessary for security purposes, they have a negative impact on usability. Yesterday I eagerly hopped onto a Discord call with a friend of mine. She recently purchased her first gaming computer, and we were excited to play some games together. Straight away, I told her to make an account with Steam… Continue reading It’s about time CAPTCHAS become accessible

Product-led is currently the shiniest of companies’ growth strategies. And for a good reason (among others): it is shaking up the old dusty B2B world! In a B2B product, the person buying it isn’t typically the one who uses it. And the truth is that the buyer’s happiness has been historically more impactful. There’s been… Continue reading It’s a product-led world

Delving into the different UX mindsets of starters and finishers in the tech world Starters and finishers (Image by author via Midjourney) Ever wondered how some people seem to have the knack for coming up with brilliant ideas and getting them off the ground, while others excel at bringing projects to successful completion? Or why… Continue reading Your team needs a better balance between starters and finishers

How imagination can become the driving force for a better tomorrow A child astronaut imagines its future made in Midjourney by Timo Wagner /Imagine… What a great and inspiring prelude. An invitation to be creative. An explicit request to think beyond your personal horizons. So simple, yet powerful. This is how every adventure starts at… Continue reading Impetus of imagination

Interviews with practitioners show how digital designers can use non-human personas to design more planet-friendly experiences Photo by Scott Carroll on Unsplash Over the last few years, the discussion has grown about non-human personas — personas representing natural environments and animals for designers to consider their needs as well as humans. But how can digital… Continue reading 5 design projects using non-human personas to give nature a voice

TL;DR: In this article of our Design Team Strategy series, we explore how to define the most critical topics of a design team’s strategy by brainstorming current and future objectives, clustering them into overarching themes, prioritizing them, and formulating corresponding OGSMs. By following these steps, you create the pillars of your team’s Strategy House, which… Continue reading Pillars, objectives, and OGSMs

Normally, I’m a no-push sort of person. I like my days distraction-free. But after hearing that Tinder converts 8% of singles into customers, I had to take a look. Mobile push notifications are one of the most essential CRM channels to activate and retain users — there’s a reason why apps are stickier and drive… Continue reading How Tinder nails activation with push notifications

“You don’t look like a designer,” someone told me at the conference. I clearly remember myself that day. I was wearing a boring striped cardigan and jeans and had an ordinary look. I remember being surprised to hear that observation; it never occurred to me that I should look like someone to be someone. Why… Continue reading Discovering Creativity: On Your Unique Blob and the Threat of Normalcy