Summary: Use methods like 5-second testing, first-click testing, and preference testing to gain insights into how users perceive your visual design. Visual design is the first thing users notice when they encounter a digital product like a website or app. It plays a large role in capturing users’ attention, defining brand identity, and creating an… Continue reading Testing Visual Design: A Comprehensive Guide
Tag: Instead
UX and CX Merge: The Shift from Products to Journeys
Summary: Organizations are starting to merge user experience and customer experience into a single function, setting the foundation for a journey-centric-experience practice. Organizational silos and product-centric design make it difficult to resolve friction for customers who use our products and services. User-centered design is applied to digital products, but many pain points in real customer… Continue reading UX and CX Merge: The Shift from Products to Journeys
Test smart: which automation strategy to choose for peace of mind?
[unable to retrieve full-text content] Among diverse approaches, the teams can find a unique way on their test automation journey and select the strategy that matches their needs. So let’s dive deeper into pyramids, diamonds, hourglasses and other interesting objects. In the massive hype around automation in the QA field, it is easy to get… Continue reading Test smart: which automation strategy to choose for peace of mind?
30+ High-Impact Websites Leveraging the Latest Web Design Trends
In today’s tech-driven world, the art of crafting high-impact websites relies heavily on harnessing web design trends that captivate and convert. Each year, new innovations influence how brands and businesses present their digital identity. From animations that bring content to life, to layouts optimized for interaction, top trends in web design emphasize aesthetics, accessibility, and… Continue reading 30+ High-Impact Websites Leveraging the Latest Web Design Trends
Your AI UX Intern: Meet Ari
Summary: Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions. We’ve long recommended working with AI tools like you might work with an intern — providing lots of instructions, guidance, oversight, and correction. This analogy helps avoid… Continue reading Your AI UX Intern: Meet Ari
Continuous Product Design: Step-by-step Guide
Most IT-supplied products and functions are not used in practice. Resources, applications, and software remain idle. Not all companies consider whether their products are effective for the users. Consequently, 91% of unsatisfied customers don’t complain about their bad experience. They simply leave without giving feedback. A vivid proof is the mobile development market, which has… Continue reading Continuous Product Design: Step-by-step Guide
Explicitly State the Difference Between Options
Summary: When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features. This is an updated version of an article written by Jakob Nielsen in 2013. Users are bombarded with choices on the internet. That’s why the best websites make it easy for users to analyze… Continue reading Explicitly State the Difference Between Options
The software development war
[unable to retrieve full-text content] Fantasy characters face each other in terrible combat. Just how typical stakeholders on a project fight about how best to build their software product. Credit: Me. Turning product managers and engineers from frustrating foes into advocating allies DESIGNERS! TO ARMS!!! Each and every one of our UX compatriots on every software production… Continue reading The software development war
Are you a Consumption Designer?
[unable to retrieve full-text content] As we are edging towards an unlivable planet one fast fashion haul at a time, it is overdue to recon with the impact of Consumption Design. Everyday life has become one big consumerism fever dream. We are constantly tempted and pushed to buy stuff we don’t need or even want,… Continue reading Are you a Consumption Designer?
Designer engagement report
[unable to retrieve full-text content] Top 3 problems for designers: no research, no design strategy, and no career progression Image by Matej Latin (Author) It’s been a horrible year for design. Mass layoffs from 2023 continued and got even worse. AI is threatening to take creatives’ jobs, designers need to go through up to 11 rounds… Continue reading Designer engagement report
12 Figma tips to work more efficiently
We all know Figma makes regular updates to their features that can be new and awesome, like previewing typography, or it can be a modification that may change an established workflow, like the infamous local variables. So as someone who uses Figma almost every work day, minus some meeting-heavy days, learning to apply new features… Continue reading 12 Figma tips to work more efficiently
Norman Doors: how do we still get this wrong?
The confusing design of Cybertruck’s doors. Tesla Cybertruck The concept of the “Norman door” is a well-known and widely recognized principle among designers. Named after design guru Don Norman, it describes any door that proves confusing or difficult to use, highlighting a common design flaw. In this article, we will discuss the application of the… Continue reading Norman Doors: how do we still get this wrong?
Embracing change with system-driven design
To embrace change, you have to make it easy and cheap. System-driven design is one way to do just that. Waterfall, the double diamond, and other traditional ways of approaching the development of digital products rooted in the building perspective take for granted that it’s easier to make changes to designs than code. They operate under… Continue reading Embracing change with system-driven design
Choosing humanity over automation
Navigating the role of AI in design discipleship. Designers can learn AI skills and practice similar techniques as UX researchers. Pain is a part of the design process, and designers should choose which pain they are willing to endure to achieve their desired outcomes. And they can learn intangible values from their masters to become… Continue reading Choosing humanity over automation
How to design generative AI experiences to be truly helpful
From bullsh*t generator to ultimate copilot. Photo by Rolf van Root on Unsplash Suddenly, news about Generative AI is everywhere. People talk about how ChatGPT reached 1 million users in a record of 5 days, how Goldman Sachs predicts that AI will impact 300 million jobs, and how the new Bing goes “unhinged”… All the hypes aside,… Continue reading How to design generative AI experiences to be truly helpful
The UX of Sweetgreen
Sweetgreen seems to have its mind in the right place when it comes to embracing present and future technologies to offer an amazing UX. Image by Sweetgreen. Sweetgreen has come a long way since opening its first Washington, D.C. salad bar in 2007. 15 years have passed, and they are now on track to reach over 200… Continue reading The UX of Sweetgreen
Can technology generate serendipity?
Serendipity by design Ideas for applying serendipity principles in the digital world (I) An (un)expected discovery I love flea markets. Whenever I go there, I usually don’t look for anything specifically; I am just opening myself to chance, to discovery by luck. I suppose most of the people coming to this place do the same: they expect… Continue reading Can technology generate serendipity?
A radical opinion on ChatGPT
Churn out every idea and then burn it down. We need to talk about ChatGPT. Actually, not just ChatGPT but all AI-powered content development tools. Whether it’s text-to-image AIs, or those capable of generating conversational text, computer code, poetry, and more in response to prompts. Artificial Intelligence has been chipping at creatives for a while, and this… Continue reading A radical opinion on ChatGPT
How playing improvised music can train the ability to synthesize in design
Improv form #1. Drawing by Alexander Pryshyvalka (Instagram) My experience with Minsk Improvisers Orchestra I was always certain that only those who are trained in understanding musical notation and playing music instrument, are allowed to create music — only these special kinds of people are eligible to be called musicians. I’m not one of this special kind… Continue reading How playing improvised music can train the ability to synthesize in design
Ask a UXR #2: introducing user research to an organization
On asking the existential questions about a UXR’s purpose, being a thought partner, and bringing questions, not just answers This is the second post in a bi-weekly UXR Q+A series. Submit your questions in the comments, or in this Google form, and it they may be answered in future posts. Follow “Ask a UXR” by subscribing… Continue reading Ask a UXR #2: introducing user research to an organization
WordPress Product Founders on What They’d Do Differently
Incredible as it sounds, WordPress was initially released back in 2003. And it has evolved quite a bit during that time. It has become a mature, if ever-changing, platform for building websites. Its massive theme and plugin ecosystem have also seen its share of changes. We’ve witnessed solo entrepreneurs launching products, nurturing their growth, and… Continue reading WordPress Product Founders on What They’d Do Differently
I’m not a robot (but, are you?)
The case for authenticating humans, reclaiming our identities, and defending against the coming swarm of bots. It’s 2022 and we are living in the opening scene of a dystopian Black Mirror episode. The line between what is real and what is fake has already blurred. The line between who is real and who is fake is now… Continue reading I’m not a robot (but, are you?)
UX fundamentals for web3, investing in design, automated UI variations
Weekly curated resources for designers — thinkers and makers. “Crypto-natives have been living and breathing Web 3 for years. They populate an enormous echo chamber of people speaking a language that most tech people can’t even understand, to say nothing of the general public. The sense of wonder and empowerment that comes from knowing you are building the future… Continue reading UX fundamentals for web3, investing in design, automated UI variations
15 Best Lingerie, Swimwear, and Bikini Shopify Themes 2022
Creating an online store is an excellent way to reach more customers. And what better platform to create an online store with than Shopify? Shopify is easy to use and allows you to build an online store quickly — without any coding. What’s more, there are numerous Shopify themes available for online stores that have… Continue reading 15 Best Lingerie, Swimwear, and Bikini Shopify Themes 2022