What Are Brand Guidelines? Complete Guide + Examples & Tips

If you have ever seen a company use three different shades of blue on their website, their packaging, and their social media, you already know what happens when a brand does not have guidelines. Brand guidelines are a set of rules that tell everyone how a brand should look, sound, and feel. That is it.… Continue reading What Are Brand Guidelines? Complete Guide + Examples & Tips

Maintain Consistency With a Website Style Guide

Creating style guides is fast becoming common practise for web designers, especially when dealing with content heavy sites. With a website style guide, designers are able to set and maintain a look and feel by creating a set of rules which the design follows. The process becomes flexible, easily updateable and consistent. During this tutorial… Continue reading Maintain Consistency With a Website Style Guide