If you have ever seen a company use three different shades of blue on their website, their packaging, and their social media, you already know what happens when a brand does not have guidelines. Brand guidelines are a set of rules that tell everyone how a brand should look, sound, and feel. That is it.… Continue reading What Are Brand Guidelines? Complete Guide + Examples & Tips
Tag: unprofessional
4 Web Design Sales Tools You Aren’t Using That Are Sabotaging Revenue
Web design and development makes the world go round. Without it…well, you already know and dread a world with no internet. But web design and development isn’t an easy sell these days. In fact, it’s far from it. As a web creator, the pain points can seem endless: Getting people to pay on time is… Continue reading 4 Web Design Sales Tools You Aren’t Using That Are Sabotaging Revenue
How Choosing the Right Fonts Will Keep Visitors on Your Website
We’ve come a long way since Times New Roman was the norm. Now the Internet is populated by a diverse collection of fonts. Fonts which catch the eye and, most importantly, make it effortless to read a website’s content. Yet not all fonts cover those bases – something which plenty of aspiring web designers fail… Continue reading How Choosing the Right Fonts Will Keep Visitors on Your Website
Stop Being an Ego Designer
Wow! The new client project has landed and you will be the lead designer! Great, everybody has to do your biddings. Gnaar! Thats wrong, dude! Photo by: Nik MacMillan I believe that every project and teamwork will push you more into the character of an altruist. Designing a digital product with your ego creates a… Continue reading Stop Being an Ego Designer