Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few… Continue reading To Ignite a Personalization Practice, Run this Prepersonalization Workshop
Tag: various
Diary Studies: Understanding Long-Term User Behavior and Experiences
Summary: Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs. Defining Diary Studies A diary study is a qualitative user research method used to collect insights about user behaviors, activities, and experiences over time and in context. During a diary study, participants report their interactions and experiences… Continue reading Diary Studies: Understanding Long-Term User Behavior and Experiences
Modernizing LOTO — Prioritizing User Requirements with the Kano Model
[unable to retrieve full-text content] I worked on this project for nearly 2 years at my previous workplace, and although I can’t dive deep into the technical details due to NDAs, the process itself was an incredible learning journey for me. And that’s what we will be focusing on, the journey not the destination. In… Continue reading Modernizing LOTO — Prioritizing User Requirements with the Kano Model
Top 10 Mistakes When Creating User Journey Maps
[unable to retrieve full-text content] Here are the top 10 common mistakes to watch out for when creating user journeys: 1. Not defining clear objectives Creating a user journey without a clear goal is like setting out on a trip without a destination. It’s crucial to know what you’re trying to understand or achieve with… Continue reading Top 10 Mistakes When Creating User Journey Maps
How to Plan Your First Successful Website
Development By Simon Sterne 3 days ago Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an experienced freelancer, a team of hardened developers, or a small business owner, a well-structured plan is critical for success. In this post, I’ll give you the benefit… Continue reading How to Plan Your First Successful Website
90% of designers are unhirable?
Or why your cookie-cutter portfolio doesn’t cut it and how to fix it Image by Matej Latin (Author) Here’s the harsh truth: I’ve reviewed more than 1,000 portfolios in my design career so far, and I turned 90% of them down because of one thing — the linear design process. By “linear design process” I mean cookie-cutter case studies that… Continue reading 90% of designers are unhirable?
Designing genAI-enhanced features
Elevating user experience through intelligent content enhancement and personalization. Futuristic workspace (Created with Dall-E) Chatbots serve as an accessible gateway to the realm of Generative AI features, a fact underscored by the success of ChatGPT. Their simplicity, requiring only basic instructions to engage in natural dialogues, allows them to integrate across various digital platforms seamlessly. Yet,… Continue reading Designing genAI-enhanced features
Name/Role/Value – Whose Role Is It Anyway?
Welcome to the next edition of my Design Strategy blog series. Today, I’m sharing a client story with the hope that y’all will focus on thinking about WHY you should do things differently so that your program can rapidly mature and scale quickly. I will once again skip the “how-to” article formula and dry laundry… Continue reading Name/Role/Value – Whose Role Is It Anyway?
Designing safe and trustworthy AI systems
Designing for safe and trustworthy AI Why human oversight to make up for AI errors doesn’t work and what we can do instead Illustration created by Cara Storath in Midjourney As much as AI is powerful, in some cases it can be misleading or wrong. A realization that came too late to a New York lawyer,… Continue reading Designing safe and trustworthy AI systems
Risk tolerance: why some countries prefer more complex UIs
An analysis of Uncertainty Avoidance and Amazon’s website in various countries Photo by Nathan Dumlao on Unsplash What do Switzerland, the US, Sweden, the UK, and the Netherlands have in common? They are all rich, protestant, relatively cold countries where a big part of the population consists of (former) immigrants. They also form the top 5 of… Continue reading Risk tolerance: why some countries prefer more complex UIs
How to AI
Three approaches to deploying generative AI for brands and corporations. 11 out 12 are generated by AI. One is real. Which one? | Source: Imagenavi & Jimmy Fermin History rhymes This isn’t a trick question: 11 out of 12 in the image above are generated by AI. Which one is the real person? I posed this quiz… Continue reading How to AI
Design for meaningful outcomes
Aim for quality outcomes, not just outputs — that’s how we can drive customer and business value! Designing for outcomes enables us to focus on customer needs and meaningful business results. “Start with the customer experience and work backwards to the technology,” Steve Jobs once said. To write a compelling story, start with the ending as a meaningful destination.… Continue reading Design for meaningful outcomes
Unveiling the experience wheel of true fortune
Our tendency to focus on negative experiences has prevented us from recognizing and seizing the opportunities of another loop. This is better known as the flywheel effect, and the key ingredient is how success can be replicated through a series of logical but effective steps until it links as a chain. (Image source: Neil Webb) Would… Continue reading Unveiling the experience wheel of true fortune
11 Free Website Builders to Try in 2023
Before we go any further, let’s get the whole ‘all you need to make a website is a basic text editor and a browser’ thing out of the way before we start: Yes, it’s true, you can make a fully functioning, good-looking website with NotePad or TextEdit, but you also need a not inconsiderable level of knowledge and skill. And even… Continue reading 11 Free Website Builders to Try in 2023
Think Inside the Box: How Accessibility Shapes Digital Product Design
Think inside the box: How accessibility shapes digital product design How constraints ignite creativity, spark innovation, and why accessibility is a uniquely effective constraint everyone should embrace. “Design depends largely on constraints.” — Charles Eames Access to digital technologies is a fundamental human right¹ and legal obligation². In an ideal world, there would be no need for more justification to… Continue reading Think Inside the Box: How Accessibility Shapes Digital Product Design
Designing for AI: beyond the chatbot
Guidelines and strategies for meaningfully leveraging AI in your applications With the recent advancements in AI, we as designers, builders, and creators, face big questions about the future of applications and how people will interact with digital experiences. Generative AI has unleashed huge possibilities with what we can do with AI. People are now using… Continue reading Designing for AI: beyond the chatbot
How to Optimize UX Design for Screen Readers
Achieving digital accessibility and optimizing your platform for screen readers, can be a strategic decision with multifaceted benefits. Not only does it reflect empathy and inclusivity for visually impaired users, but it also potentially expands your audience and the reach of your message. Let’s delve into the importance of UX design for screen readers, practical… Continue reading How to Optimize UX Design for Screen Readers
Finding value at the bookends
Improving the design of solutions by conducting foundational pre-design research and post-launch analyses. The UX research field is experiencing a significant transformation as it becomes increasingly prevalent and expands beyond dedicated user researchers. Both user researchers and “people who do research” are engaging in more user interviews, surveys, and other forms of data collection, recognizing… Continue reading Finding value at the bookends
Facilitating effective ideation meetings
[unable to retrieve full-text content] Designing engaging and productive gatherings Photo by Sigmund on Unsplash In today’s hybrid work landscape, meetings have become abundant, but unfortunately, many of them still suffer from inefficiency and ineffectiveness. Specifically, meetings aimed at generating ideas to address various challenges related to people, processes, or products encounter recurring issues. The lack… Continue reading Facilitating effective ideation meetings
AI is about to kill creativity
AI has a massive disruptive quality on the creative sector. Is AI going to benefit us, or will it create a new dark age for innovation? The Aeolipile (left) and the Steam engine (right) on a section of Bosch’s masterpiece The Last Judgment (Wikimedia) In the early first century, the first steam engine was invented… Continue reading AI is about to kill creativity
How to design generative AI experiences to be truly helpful
From bullsh*t generator to ultimate copilot. Photo by Rolf van Root on Unsplash Suddenly, news about Generative AI is everywhere. People talk about how ChatGPT reached 1 million users in a record of 5 days, how Goldman Sachs predicts that AI will impact 300 million jobs, and how the new Bing goes “unhinged”… All the hypes aside,… Continue reading How to design generative AI experiences to be truly helpful
Patterns are good
Why should you care about them? Apple Magic Mouse Versus Logitech MX Master. Source: Tidbits A design pattern is a document that describes a common solution to a recurring design problem. According to Tibor Kunert (2009), using design patterns allows designers to quickly find solutions to problems using proven designs, rather than starting from scratch each time.… Continue reading Patterns are good
Character creation UX
A guide to CCIs in game design. Walking dressed cyberpunk in a cyberpunk city by Paola Ascanio via MidJourney Character creation is an essential aspect of most video games, allowing players to customize their avatars and immerse themselves in the game world. As a user experience (UX) designer, your role in game design is to create… Continue reading Character creation UX
The way you make me feel — how to set up in-app feedback
The way you make me feel — how to set up in-app feedback The success and longevity of an application depend on positive user acceptance. In order to integrate the users’ problems, needs, and expectations, it is necessary to continuously collect and analyze their feedback. From the various possible feedback channels, I have mapped the best practices for… Continue reading The way you make me feel — how to set up in-app feedback