Measuring Empathy for Accessibility

After my previous blog on the Two Pillars of Accessibility, I was asked on LinkedIn from a peer in the accessibility field how a program could measure and report the empathy pillar of an accessibility program i.e. how much does your company care about accessibility. Measuring the impact of accessibility is relatively easy — you can track… Continue reading Measuring Empathy for Accessibility

5 Tips From Professional Web Designers

All web designers want to make the most functional and attractive site possible on their first attempt. This can be a bit of a hurdle if you don’t have all the tools or a ton of experience under your belt. Remember, especially if you are just starting out, simplicity is important. Don’t go cramming all… Continue reading 5 Tips From Professional Web Designers

User-Friendly Website Functionality: Things You Must Consider

It only takes a fraction of a second for a visitor to form an opinion about a website. And for 88% of the visitors, a bad experience, even a brief one, will likely put them off from coming and revisiting the site ever again. With stakes this high, it’s not surprising that website functionality and UX… Continue reading User-Friendly Website Functionality: Things You Must Consider

6 Examples of Eye-Catching Landing Page Design

Landing pages are your number one conversion tool – they are there to catch the eye of prospective leads, and slowly but surely push them down your sales funnel. That’s why landing page design is a crucial step in your marketing, sales, and overarching business strategy. Sadly, many websites and brands forget this fact and… Continue reading 6 Examples of Eye-Catching Landing Page Design

Professional Copywriting Services

Hiring copywriting professionals can be a smart business decision for those who lack the skills or the time to produce effective copy. … Hiring copywriting professionals can be a smart business decision for those who lack the skills or the time to produce effective copy. Copywriters write everything from instruction manuals, advertising material and customer… Continue reading Professional Copywriting Services

How To Utilize Negative Space in Web Design

There are many fundamental principles of art & design which are crucial for every web designer to understand. One such principle is negative space, also known as white space. The use of white space can be difficult to explain but it’s much more obvious via example. Negative space is a key component to any great… Continue reading How To Utilize Negative Space in Web Design

How to Utilize the Pattern Tool to Create a Pattern Brush in Illustrator CS6

One of my favorite new tools with Adobe Illustrator CS6 is the Pattern Tool. It’s great for creating complex seamless patterns in real time and gives you so many options. However it’s not so easy to create a Pattern Brush. Today’s Quick Tip tutorial is a bit of an experimental one, showing you how you… Continue reading How to Utilize the Pattern Tool to Create a Pattern Brush in Illustrator CS6