If you have ever seen a company use three different shades of blue on their website, their packaging, and their social media, you already know what happens when a brand does not have guidelines. Brand guidelines are a set of rules that tell everyone how a brand should look, sound, and feel. That is it.… Continue reading What Are Brand Guidelines? Complete Guide + Examples & Tips
Tag: channels
10 Guidelines for Designing Your Site’s AI Chatbots
Summary: Helpful site-specific AI chatbots clearly state their capabilities, offer relevant prompt suggestions, and quickly signal they know what users are looking at. AI chatbots are increasingly becoming a standard feature on many websites. As more sites adopt them, the question is not only whether to have one — it’s how to design one so… Continue reading 10 Guidelines for Designing Your Site’s AI Chatbots
Boost Design Autonomy with an Information Pipeline
Summary: A four-step framework for building influence over product direction by closing the information gaps that large, complex organizations create. Let me tell you a story I recently heard. A lead designer at an online review platform kept hearing that businesses were cancelling their ads because the setup was too confusing. The setup experience was… Continue reading Boost Design Autonomy with an Information Pipeline
12 heuristics for content design
[unable to retrieve full-text content] What they are, why they matter and how to evaluate them. Content designers follow best practices. Image by Kit Overview In this article I’ll cover the following: Introduction to design heuristics Critique of existing content heuristics Summary of new heuristics for content design Guide to each content heuristic — including why it matters, how to… Continue reading 12 heuristics for content design
30 Best Free Typewriter Fonts for Vintage and Retro Designs
Typewriter fonts bring a touch of nostalgia, authenticity, and raw charm to any design. Whether you’re crafting a vintage poster, designing a book cover, or adding character to a personal project, typewriter fonts offer that unmistakable mechanical grit that digital fonts often lack. These fonts aren’t just about aesthetics—they tell a story, evoking the clatter of keys, the… Continue reading 30 Best Free Typewriter Fonts for Vintage and Retro Designs
Avoiding Common Bias Traps in UX Surveys
[unable to retrieve full-text content] Part 3 (of 3) in the Crafting Effective UX Surveys series. In Part 1, we covered the essential “Do’s” for creating impactful surveys, and in Part 2, we focused on identifying and eliminating bias in survey questions. In this final part, we’ll explore the broader landscape of common bias traps that… Continue reading Avoiding Common Bias Traps in UX Surveys
Digital Marketing Tips for Success in 2025
In today’s fast-paced digital landscape, staying competitive and effectively reaching your audience requires more than just a website or a social media account. Digital marketing is an ongoing process that involves a range of strategies to help businesses connect with their customers and convert leads into loyal clients. Whether you’re a small business owner or… Continue reading Digital Marketing Tips for Success in 2025
Qualtrics Reviews: Pros, Cons & More
This article compiles user feedback on Qualtrics CX, highlighting its strengths and weaknesses. By sharing real-world experiences, we aim to help UX professionals determine if Qualtrics CX is the right tool for their survey and data collection needs. ❕ Important note: This review site presents information relevant for researchers, not for participants in… Continue reading Qualtrics Reviews: Pros, Cons & More
The Power of Checkout Campaign Management
[unable to retrieve full-text content] When it comes to checkout pages, the most frequently cited word is conversion. After all, the main criteria for a successful checkout is its efficiency in terms of successful payments. Conversion can be viewed from many angles, including technical performance and client experience. Still, there are other less obvious components… Continue reading The Power of Checkout Campaign Management
Product Testing
Product testing is an essential stage in bringing any new product to market. Before a product is released to consumers, companies will thoroughly test it to identify any flaws or areas for improvement. The goal is to catch issues while the product is still in development. Though testing adds steps in product development,… Continue reading Product Testing
Top 10 Mistakes When Creating User Journey Maps
[unable to retrieve full-text content] Here are the top 10 common mistakes to watch out for when creating user journeys: 1. Not defining clear objectives Creating a user journey without a clear goal is like setting out on a trip without a destination. It’s crucial to know what you’re trying to understand or achieve with… Continue reading Top 10 Mistakes When Creating User Journey Maps
Accessibility Legislation & Regulation Roundup – A LOT Happened in Just July
A lot is happening in the US legislative and international regulatory space right now around accessibility. Not surprisingly, many of these actions were timed to the US’ ADA anniversary. It can be overwhelming. Here are some of the things my colleagues and I are monitoring for you right now and our take on what they… Continue reading Accessibility Legislation & Regulation Roundup – A LOT Happened in Just July
What it takes to avoid an ADA lawsuit, 33rd-anniversary edition
With the number of digital accessibility lawsuits in 2023 on the rise, it begs the question, “Do I really need to consider the needs of 1 in 4 Americans when it comes to their ability to do business with me?” The increasing litigation says yes. Let’s take a look at how you can minimize your… Continue reading What it takes to avoid an ADA lawsuit, 33rd-anniversary edition
The way you make me feel — how to set up in-app feedback
The way you make me feel — how to set up in-app feedback The success and longevity of an application depend on positive user acceptance. In order to integrate the users’ problems, needs, and expectations, it is necessary to continuously collect and analyze their feedback. From the various possible feedback channels, I have mapped the best practices for… Continue reading The way you make me feel — how to set up in-app feedback
21 Best CRM Software
The best CRM (Customer Relationship Management) software solutions help sales teams streamline critical processes to improve productivity, track customer interactions and gain actionable insights to deliver a personalized experience to sell smarter, shorten the sales cycle and drive better retention rates. This article reviews the 21 best CRM software to help you streamline your searches.… Continue reading 21 Best CRM Software
12+ Best Data Visualization Software Tools (Free + Paid) for 2026
The days of having simple spreadsheets to show all a company’s data are gone. No matter the industry, data visualization software helps you make important decisions. Data visualization software and tools make information easier to understand. (Graphic source: Envato) Data visualization tools help you transform all your company’s data into visual form. This allows you… Continue reading 12+ Best Data Visualization Software Tools (Free + Paid) for 2026
45+ Web Tools & Services That You Should Try
Find below 45 web tools and services that you should try. These solutions will help you save time and money, being the very best in their industries: – Low code development – WordPress themes and plugins – Website builders – Design blog that covers all the useful info about UI/UX design, branding, mobile and web… Continue reading 45+ Web Tools & Services That You Should Try
6 Tips for Collecting Customer Feedback (The Right Way)
Feedback is one of the most valuable resources for any business. Informative messages from your customers can tell you a lot about your company. They’re a way to check that your service strategies are paying off and a chance to learn which parts of your product need an upgrade. Reviews and testimonials can also help you… Continue reading 6 Tips for Collecting Customer Feedback (The Right Way)
Best Video Editors for YouTube Beginners
The YouTube creator community has witnessed exceptional growth since the introduction of the video streaming platform. If you are starting your YouTube journey, you need a good companion with a video editor. There are dozens of video editors for the Mac platform. Among them, we have picked up the five best YouTube video editors for… Continue reading Best Video Editors for YouTube Beginners
How to Write a Press Release: The Complete Guide for 2021
A press release is one of the most valuable tools in a marketing team’s arsenal. Though press releases have been around for decades, they remain one of the best ways to reach new customers, improve your brand reputation, and generate awareness. Press releases are also wonderfully cost-effective. Unless you’re using paid distribution channels, all you… Continue reading How to Write a Press Release: The Complete Guide for 2021
5 Tips for Successfully Marketing Your Indie Game
By now, you’ve probably heard of games like Shovel Knight and Minecraft. But what you may not know is that both of these successful programs have roots as indie games. An indie video game is a game created by an individual or smaller development team that lacks the financial or technical backing of a large… Continue reading 5 Tips for Successfully Marketing Your Indie Game
Challenges In React Native
React Native is popular framework with its pluses and minuses. The react native is a common term among those involved in the development of mobile applications, and throughout the high-tech world. The cons of React Native are: – React Native is a dynamic framework; – Lack of certain modules and APIs; – Reliability of third-party components;… Continue reading Challenges In React Native
How Artwork Flow Can Help You Achieve 50% Faster Time to Market With Packaging Artwork Management?
The packaging and artwork development process is under pressure to deliver an increasingly short duration. In a market of reduced consumer spending, extended resource costs, and dramatically increased sustainability interests, brands are looking for alternatives to efficiently manage the complexities of the packaging and artwork management process. Artwork Flow makes it easy to manage a brand’s… Continue reading How Artwork Flow Can Help You Achieve 50% Faster Time to Market With Packaging Artwork Management?
UX Design Doesn’t End With Your Website
User experience design is something that most of us associate with websites. But why isn’t it something we extend beyond the website? Here’s why I ask this: As a consumer, it’s so rare that your only interaction with a brand is through its website. Take an ecommerce site, for example. You buy a product from… Continue reading UX Design Doesn’t End With Your Website