The marketing budget for Barbie was $150m, more than the $145m for the movie itself—and it shows. Barbie takes over the streets of Dubai. Credit Eye Studio. Operation Barbie Summer (the internal codename from Warner Bros) is in full swing. Since its release on July 21st, just two weeks ago, the Barbie movie has shattered 11 box… Continue reading From toy to titan: the activations behind the Barbie effect
Tag: Twitter
Why is Twitter paying creators? The momentum towards revenue sharing
This was a well-timed moved from Twitter, which has seen renewed competition lately from both newcomers (like Mastadon, Bluesky, Post.News), as well as Instagram Threads (which shot up to 100M signups in five days). Though Threads has its own problems (notably a lack of product-market fit from having been built as an “everything for everyone”… Continue reading Why is Twitter paying creators? The momentum towards revenue sharing
Threads vs Twitter, design thinking decline, Tears of Kingdom, loading UX
Fabricio Teixeira · Follow Published in UX Collective · 3 min read · 9 hours ago — 1 Listen Share Adam Mosseri, who is running point on the app for Meta, wants Threads to be a platform for culture rather than politics: “politics and hard news aren’t ‘worth the scrutiny, negativity (let’s be honest), or… Continue reading Threads vs Twitter, design thinking decline, Tears of Kingdom, loading UX
Threads vs. Twitter: the liminal border between culture and politics
Meta’s Threads is a runaway success. It is claimed that the platform reached 100 million users in only five days. News about it dominates the blogosphere. Threads, however, has its critics. In the design community, the new platform has been criticised for not allowing non-Instagram users to sign up; not possessing a “Following” feed (as… Continue reading Threads vs. Twitter: the liminal border between culture and politics
Designing for AI: beyond the chatbot
Guidelines and strategies for meaningfully leveraging AI in your applications With the recent advancements in AI, we as designers, builders, and creators, face big questions about the future of applications and how people will interact with digital experiences. Generative AI has unleashed huge possibilities with what we can do with AI. People are now using… Continue reading Designing for AI: beyond the chatbot
Words: the new data commodity
The AI and LLM industry is changing and developing rapidly. How will the industry move forward, become regulated and adjust to this new reality of words as a commodity? We’re starting a new chapter of data commodification through access to and the commodification of words. In a yet unregulated space, product teams need to self-regulate… Continue reading Words: the new data commodity
The AI revolution for businesses and the customer experience
After scouring the web and experimenting with numerous AI tools I am sharing my predictions for 2030 and beyond. Image created by Midjourney AI using a prompt from Danny Bluestone. In this article I am outlining my 6 ‘I’s to how I see AI evolving over the next decade. They include AI’s impact on the Internet,… Continue reading The AI revolution for businesses and the customer experience
Redesigning Twitter, hierarchy strips, Figma personas, AppleJam
Weekly curated resources for designers — thinkers and makers. “As Elon Musk burns down the Twitter we know, will a drastically different user experience emerge from the ashes?” Redesigning a breaking Twitter →By Maximillian Piras Editor picks Gamification gone wrong →Why apps should stop with the streaks.By Ben Davies-Romano I’m a designer at LinkedIn →Here are 4 tips to… Continue reading Redesigning Twitter, hierarchy strips, Figma personas, AppleJam
Wrexham vs. Twitter: a study in contrasts
Twitter is top of mind for many in the technology industry and beyond as Elon Musk just bought it, and has proceeded to gut it. Many of us in the Twitter community are horrified. As long time users we feel betrayed by the way Musk has approached his purchase. His firing of the staff, his… Continue reading Wrexham vs. Twitter: a study in contrasts
What comes after Twitter?
Twitter’s “town square” — Image by Midjourney, directed by the author. In the last month, everyone who writes about tech has had a hot take on the trash-fire that is the situation with Elon Musk’s acquisition of Twitter. While I have thoughts, at this point I feel like the lesson of ‘’how not to lay… Continue reading What comes after Twitter?
Twitter layoffs, meeting fatigue, Taylor Swift’s AI, Apple accessibility
Weekly curated resources for designers — thinkers and makers. “Any of us could face what our colleagues at Twitter faced yesterday. Some of us already have, and some of us will in the future, especially if you stick around the profession long enough. It’s a good reminder that, whether we realize it or not, we’re in this together. We… Continue reading Twitter layoffs, meeting fatigue, Taylor Swift’s AI, Apple accessibility
AI is going to change UX research forever
The rise of AI will impact everyone. But in what way can UX designers use AI to their benefit? And how do we design AI systems? AI will revolutionize every sector, but unexpectedly UX research might suffer a huge impact. Photo by me. The rise of AI is creating a lot of buzz in almost every modern… Continue reading AI is going to change UX research forever
I’m not a robot (but, are you?)
The case for authenticating humans, reclaiming our identities, and defending against the coming swarm of bots. It’s 2022 and we are living in the opening scene of a dystopian Black Mirror episode. The line between what is real and what is fake has already blurred. The line between who is real and who is fake is now… Continue reading I’m not a robot (but, are you?)
Programming for Android: What Language to Use?
Before you start your career as an app developer, you first need to acknowledge the immense value apps provide to their users and the responsibility that comes with building that sort of impact. According to the latest research it was found that millennial smartphone users check their phones more than 86 times daily. From… Continue reading Programming for Android: What Language to Use?
Best Online Design Tools For Social Media Graphics
0 Shares Social media is one of the most effective and affordable marketing outlets for businesses of all sizes. However, this form of marketing involves a certain level of design skill and creativity to lure in new clients while retaining current ones. You have a matter of seconds to catch their eyes before they continue… Continue reading Best Online Design Tools For Social Media Graphics
5 Tips for Successfully Marketing Your Indie Game
By now, you’ve probably heard of games like Shovel Knight and Minecraft. But what you may not know is that both of these successful programs have roots as indie games. An indie video game is a game created by an individual or smaller development team that lacks the financial or technical backing of a large… Continue reading 5 Tips for Successfully Marketing Your Indie Game
Questions that Can Help You Better Design Your Company’s Logo
8 Shares Logos play a very important role in determining a company’s success, and this is just putting it mildly. A logo is arguably one of the most important elements of a business and helps it to grab the right attention and scale its success. However, merely having a logo for your business is not… Continue reading Questions that Can Help You Better Design Your Company’s Logo
Flash Sale 2021: Best Flash Discounts (Save up to 40%)
in Resources 0 comments Advertisements 51 Shares Hey! good news for graphic resources lover, Envato Elements Flash Sale is live!!! They are offers unlimited downloads of millions creative assets, design elements, course & tutorials and stock photos. Best of all, you’ll lock in these savings for the lifetime of your subscription. Limited time only, so… Continue reading Flash Sale 2021: Best Flash Discounts (Save up to 40%)
What Google’s Core Web Vitals Initiative Means for Web Developers
When Google announced its Core Web Vitals Initiative, it caused waves within the field of web development. These performance metrics, set to start impacting rankings this year, are guidelines for a quality web experience, and following them will be key to success in the near future. Already, elements of web design like search engine optimization… Continue reading What Google’s Core Web Vitals Initiative Means for Web Developers
11 Best PHP Blog Scripts and Blogging Platforms
Are you looking to start an independent blog or add a business blog to your website? Blogs are the most reliable means of growing a business and boosting revenue. They are the best way of letting visitors know what your business is about. In addition to help you generate leads, blogs build trust in existing… Continue reading 11 Best PHP Blog Scripts and Blogging Platforms
Is Twitter Rebrand a Glimpse at the Future of Design?
The CMO at Twitter, Leslie Berland, has announced a substantial rebrand intended to reflect the experience of using the site. The move was announced on the platform first and later confirmed on its blog. Twitter hopes the visual identity will “fully reflect the complexity, fluidity, and power of the conversations today.” The instantly recognizable bird… Continue reading Is Twitter Rebrand a Glimpse at the Future of Design?
How Can Small Businesses Use Social Media Influencers To Drive More Sales
In the ultra fast-paced world of social media marketing trends that we live in, one of the handfuls of strategies that receive repeated buzz is influencer marketing. While influencer marketing has been unstable throughout the years, the rise of social networks has given it a new and powerful form. Considering that word of mouth is… Continue reading How Can Small Businesses Use Social Media Influencers To Drive More Sales
The big flaw of social networks, and how to solve it
[unable to retrieve full-text content] A little more than two decades ago, the young web had a very big problem: Finding the “right” information and what you needed was very hard. In other words, back then, search engines sucked. And then came Google, with a single purpose, to show people what they need, when they need… Continue reading The big flaw of social networks, and how to solve it
5 Biggest Challenges Web Design Agencies Face
With billions of internet users worldwide spending several hours online each day, the online presence of brands is now a necessary avenue for building, boosting, and maintaining positive value and attracting and interacting with customers. This has created increasing pressure for web design agencies when creating and managing websites. This pressure is multiplied by all… Continue reading 5 Biggest Challenges Web Design Agencies Face