The marketing budget for Barbie was $150m, more than the $145m for the movie itself—and it shows. Barbie takes over the streets of Dubai. Credit Eye Studio. Operation Barbie Summer (the internal codename from Warner Bros) is in full swing. Since its release on July 21st, just two weeks ago, the Barbie movie has shattered 11 box… Continue reading From toy to titan: the activations behind the Barbie effect
Tag: Airbnb
Seven mental models for UX Writing
Mental models to help you mature your work and deliverables. This article is part of the UX Translations series. It was originally written in portuguese by Camila Gaidarji via UX Collective 🇧🇷 and was translated to english with the intention of helping more designers and reaching an even wider audience. You can check the original… Continue reading Seven mental models for UX Writing
Designing for scalable Dynamic Type in iOS
Designing for scalable Dynamic Type in iOS for accessibility When we wanted to implement accessibility settings on our iOS mobile app, I had to figure out where to start. Looking online, I could only find engineering resources. It was all about code and how to implement it with UIKit or SwiftUI with plenty of great… Continue reading Designing for scalable Dynamic Type in iOS
Breaking UX preconceived notions
Breaking UX Preconceived Notions If you’re a UI/UX designer, Product Designer, or work as someone who has some influence in creating the user experience in your products, I think we all can agree on one thing. That’s what makes a good UX is quite subjective. There are a lot of different aspects that could result… Continue reading Breaking UX preconceived notions
What Your B2M Website Is Forgetting When It Comes to Customer Reviews
People are much more likely to buy based on the recommendation of a peer. Even if they don’t know the person, and just read their online review, shoppers tend to trust those words more than any marketing message you can craft. You may not be quite certain of the best ways to showcase reviews on… Continue reading What Your B2M Website Is Forgetting When It Comes to Customer Reviews
3 Great and Terrible Examples of Rebranding
Visual identity is one of the keys to a successful business. When a rebranding is done the right company can witness an increase in sales from new and existing customers. The constant brand presentation has seen an increase in revenue by an astonishing 33%. Introducing a custom business logo design is one of the most effective… Continue reading 3 Great and Terrible Examples of Rebranding
The role of the UX designer in an Agile product team
[unable to retrieve full-text content] 2020 was a hard year. It drove home something I’ve always known but had been taking for granted: good UX Design relies on an environment, process and team that support good UX Design. If the environment, process and team aren’t quite in place, I would argue that it’s the job… Continue reading The role of the UX designer in an Agile product team
The Ultimate 10 UX Influencers to Follow
The digital world is a place of constant change. Just as you get used to a new design trend, another one appears, forcing you to rethink the way that you approach each client project. As a web designer, it’s up to you to make sure that you have your finger on the pulse on the… Continue reading The Ultimate 10 UX Influencers to Follow
How Amazon, Airbnb, Netflix, and Uber have become so successful
Esther Pomerantz Follow Apr 25 · 4 min read What do all of these companies have in common? They are all major market disrupters that single-handily took down the other players in their respective industries. Amazon: Changed the way people shop, taking over a huge part of the retail industry. Airbnb: Caused a huge decline… Continue reading How Amazon, Airbnb, Netflix, and Uber have become so successful
10 Best Ionic App Templates
What if you could create your client’s apps faster without having to code from scratch? It’s possible with Ionic app templates. App templates provide you with hundreds of pre-made app skeletons that you can adjust to fit your client needs. Some of the benefits of choosing a template include: less coding and design work to… Continue reading 10 Best Ionic App Templates
Popular Design News of the Week: October 28, 2019 – November 3, 2019
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,… Continue reading Popular Design News of the Week: October 28, 2019 – November 3, 2019
Testing Components in React Using Jest and Enzyme
This is the second part of the series on Testing Components in React. If you have prior experience with Jest, you can skip ahead and use the GitHub code as a starting point. In the previous article, we covered the basic principles and ideas behind test-driven development. We also set up the environment and the tools… Continue reading Testing Components in React Using Jest and Enzyme
Raising a Design System in a team
DDesign systems have been around for quite a while. They’ve arisen with the need of designing for not only one thing, but for a whole set of elements, keeping the same look & feel among them, so all the individual parts look as though they belong to the same family. Design systems were first developed… Continue reading Raising a Design System in a team
Competitive analysis is a method, not a solution
Pineapples might look cool, but that doesn’t mean that every fruit should be spiky. (source) We all have been there: you have been with your team in a room for a couple of hours now, and it seems you hit a dead-end while discussing one design problem. Suddenly, someone brings up the solution for it all:… Continue reading Competitive analysis is a method, not a solution
Ruby On Rails Isn’t Going Anywhere
November 1, 2017 by Spyrestudios Ruby on Rails has gotten some tough press recently, with programs like Coding Dojo dropping Rails from its boot camps and workshops. What’s happened to the once dominant coding language? Despite the fact that Ruby on Rails is the underlying framework for many of the most popular websites, developers are… Continue reading Ruby On Rails Isn’t Going Anywhere
Free Online Conference with 20,000+ Registrants
By Jerry Cao on Oct 2 2017UX Scaling design is one of the greatest challenges faced by product teams today. That’s because design just doesn’t scale like engineering. As teams, products, and processes grow, things eventually break. Despite how daunting the challenge seems, plenty of companies have adapted their own best… Continue reading Free Online Conference with 20,000+ Registrants
Atomic design: how to design systems of components
Today, the idea of Atomic Design is to begin with common raw material (atoms) with which we can build the rest of the project: Today: we start from atoms and we build the rest from there We have thus not only an “air de famille” between all the screens, but also a system which offers infinite… Continue reading Atomic design: how to design systems of components
Design for a Cause
Personal Design Projects Apart from the professional design work, most designers, especially aspiring designers invest a reasonable amount of time on personal ‘side projects’. These projects typically include redesign or UX analysis of an existing product, concept product design, usability testing etc. They are really good for practicing UX skills. Simultaneously, most designers showcase them in… Continue reading Design for a Cause
A Beginners Guide To Making Yourself Artificially Intelligent • (It’s A Lot Easier Than You Think)
If you are helping somebody, you are awaking somebody. A High-Level Overview Of The Design This is an awesome chance to begin to think about what you wear everyday. Sitting down, and analyzing what you like to wear allows you to refractor your personal source code that is written via the Python Script inside you. Let’s… Continue reading A Beginners Guide To Making Yourself Artificially Intelligent • (It’s A Lot Easier Than You Think)
Overcoming Material Design.
Okay, I’m going to start this off with one statement; Material Design is great. It has helped unify user interfaces across platforms, and it provides designers with awesome resources (the icons especially ????????). And while some of you may use aterial Design as your UI-North-Star (why are you doing that to yourself), I am not… Continue reading Overcoming Material Design.
Why human-centered design is an expectation.
Human-Centered Design, in short, is the practice of a management and problem solving process that places people (your customer) at the center of every decision. It requires curiosity and contextual observation, empathy, ideation, iteration, and implementation. “Human-centered” is the core of user, customer, and service experience design (UX, CX, SX). Almost every company has a… Continue reading Why human-centered design is an expectation.