image owned by the author Author’s note: I am not writing this article to attack ADPList.org. This article’s intention is to educate folks on the importance of diversity for the design community via my personal experience. ADPList is a global community of mentors and learners, on a mission to democratize mentorship for all. I’ve been… Continue reading I was asked to speak about diversity on a design panel that lacked diversity
Be a cultivator of ideas because you are more likely to achieve design excellence when you include ideas from a diverse group of people. Field Of Sunflowers by Matthew T Rader One of the UX Designer‘s primary roles is to not generate all the ideas but to cultivate ideas from the various stakeholders in a project. Early… Continue reading Be a cultivator of ideas to achieve trust, buy-in, and design excellence
The driving force behind my relentless mission to create digital fonts for Afrikan writing systems, one letter at a time. In this case study I’ll walk you through the process of designing a font for the Bassa Vah Alphabet. The name ‘Bassa’ and a Bassa proverb. Background Bassa language is spoken by about 600 000 Bassa… Continue reading Decolonizing typography: creating a font for Afrikan writing systems
An active comments area underneath each of your posts is a great way to increase the interaction on your website. Comments offer value to your content, show that your readers care about your site, and give visitors a reason to return. However, you must first make a space where your readers want to hang around… Continue reading 5 Best Comment Plugins for WordPress
24 Shares The first time the word “Brand Image” was used in the 1950s by none other than the famous advertising specialist Ogilvy, it basically means what do consumers think or perceive about a certain brand. Some of the Brands that have an exceptional Brand Image include Coca-Cola, Nike and McDonald’s. Philip Kotler, the Father… Continue reading How to Make a Brand Image?
29 Shares When it comes to a company’s logo, it is the ultimate symbol that represents a company. Hence, it needs to be just right and perfect. According to studies, more than 65% of the world’s population consists of visual learners, meaning they are more likely to remember the company’s logo rather than the name.… Continue reading 7 Effective Tips To Help Make Your Logo Stand Out
In case you haven’t heard, HubSpot themes are now available on ThemeForest! Whether you’re new to HubSpot or are still honing your skills, read on for the ins and outs of the platform, including how it can help your business reach new heights. What is HubSpot? In a nutshell, HubSpot is inbound marketing and sales… Continue reading What is HubSpot?
[unable to retrieve full-text content] So you want to start your own design system? Congratulations! That means you reached the point where you have a set of components, behaviors, rules, and principles that are ready to be wrapped as a “north star” for the design, product, and dev teams on future implementations. No more simultaneously… Continue reading How to start and manage design systems
Video is everywhere online; hosting platforms like YouTube and Vimeo; social media platforms like Facebook, Instagram, and Twitter, along with dedicated streaming services such as Netflix and Amazon Prime are all pumping out video content at a ferocious rate. And people are watching. In 2021 people are watching an average of 100 minutes of online… Continue reading Top Video Marketing Trends of 2021 So Far
[unable to retrieve full-text content] Illustration by David Hall Designers should not be mere decorators, but have an understanding of language and microcopy, a crucial design skill, now more than ever. Look at these two images: Onboarding screen A and B The obvious difference between these two onboarding visuals is that option A is devoid of words and is… Continue reading Microcopy: an essential guide to becoming a more literate designer
People are much more likely to buy based on the recommendation of a peer. Even if they don’t know the person, and just read their online review, shoppers tend to trust those words more than any marketing message you can craft. You may not be quite certain of the best ways to showcase reviews on… Continue reading What Your B2M Website Is Forgetting When It Comes to Customer Reviews
In this tutorial, we’ll look at how to express emotion through typography by exploring the premise of expressive typography. These techniques can help you make stronger font choices and more communicative design choices, too. We’ll take a look at some expressive typography examples and explore how you can use these concepts in your own work. Soap Bubbles Photoshop… Continue reading What Is Expressive Typography?
Living in the digital world implies living by digital rules. And one of the most important digital rules commands us to organize our digital content in the most convenient and intuitive way for the user. In terms of business, the main idea of doing business in the digital world, i.e. the internet is to make… Continue reading How Website Localization Is Important to UX Design
The world of search engine optimization was born with all sorts of different hacks and shortcuts that many people use in an effort to grow their business. Knowing effective SEO tricks would be incredibly profitable, but unfortunately it’s not that easy This becomes evident as soon as you do a Google search about anything SEO-related,… Continue reading You Won’t Win SEO With Hacks, Here Are 3 Winning SEO Strategies
[unable to retrieve full-text content] Image courtesy of NASA via Unsplash: https://unsplash.com/photos/Q1p7bh3SHj8 Note to readers: I wish I had more resources and funding to really do justice to a project like this. For the time being, however, this was just a design challenge born out of getting annoyed by race and ethnicity questions. This work… Continue reading Rethinking the design of the race and ethnicity question on surveys
Bounce rate describes customers who visit your landing page and then bounce away before you convert them. You do not want to have a high bounce rate. If you are noticing a high bounce rate, you need a serious redesign. Your content marketing strategy is not working. The end goal is to get your customers to… Continue reading 3 Easy Ways to Reduce Your Website’s Bounce Rate
When starting a new business (or even venturing into the world of freelancing for the first time), there are some really big, important steps you have to take. Step #1 is choosing the right business name for your brand identity. Your business name isn’t something you can casually choose either — especially if you have… Continue reading Branding 101: Choosing the Right Business Name
This past week, Apple released iOS 14 which includes new features such as Widgets, Back Tap and the ability for VoiceControl and VoiceOver to be used at the same time. I thought this would be the perfect time to bring our mobile team together to explore these new features of iOS 14 as they relate… Continue reading How do the new iOS 14 accessibility features stack up?
2020 has rung in the new decade, and what a decade it has been so far! It has brought with it a new evolution of design within the graphic design world. Almost as if marking the start of a new era, new trends, ideas and looks have started appearing and making themselves seen and heard… Continue reading Biggest Graphic Design Trends for 2020
In recent history, the digital channel has extended it’s already dominant reach, even further. Whether its COVID-19, omnichannel strategy, mobile, or driven by user behavior and expectations, the digital channel is key for business-to-consumer (B2C) organizations. As organizations are investing more in digital channels, it’s important that accessibility is included. Not addressing accessibility can leave… Continue reading How To Act and Understand Accessibility Right Now
There’s plenty of reasons why gamers love playing video games. However, the chance to explore beautiful and awe-inspiring places has to be right up there as among one of the biggest reasons why people get into gaming. For anyone looking for a new game to immerse themselves in, here are some of our favourite video… Continue reading 6 Beautiful In-Game Environments to Inspire You
There was a time not too long ago when designing a logo for a new company was an expensive and time-consuming process that offered no guarantee of satisfaction. Today, though – thanks to the wide range of logo design tools and platforms available online – designing a great-looking, professional logo is now easier and more… Continue reading How to use the new LogoMyWay Online Logo Maker
A coming soon page is so much more than just a practical placeholder for your website. When implemented mindfully effectively, it can serve as a launch pad for the entire online presence of your business. By utilizing some of these practices, your business can take off with enough momentum to escape the internet’s gravitational pull.… Continue reading 7 Best Practices for a Coming Soon Page
This month’s collection of design trends focuses on a bit of a slow burn – design techniques that appeal to millennials (maybe) and Generation Z. Gen-Zers are those born between 1997 and 2012, meaning part of this generation is in grade school. This generation is impacting design trends already because they are the most digital… Continue reading 3 Essential Design Trends, September 2019