Tag: insight

The forgotten science behind self-improving companies

Cybernetics might just be the most important body of knowledge in 2026 and beyond. But don’t take my word for it. Look at the evidence: from technical staff at Anthropic to a production engineering talk at Factory, and YC founders speaking at Stanford — a pattern keeps emerging. They’re all talking about cybernetics. And as far as… Continue reading The forgotten science behind self-improving companies

Outset Alternatives to Scale UX Research in 2026

Outset is part of a growing wave of AI-powered UX research tools designed to speed up qualitative research and reduce manual analysis work. While many teams see clear value in AI-assisted synthesis and automation, fully AI-led interviews still raise valid concerns around research quality, contextual understanding, and participant trust. This guide explores the best Outset… Continue reading Outset Alternatives to Scale UX Research in 2026

TaxBuddy, Making Taxes Feel Less Taxing

[unable to retrieve full-text content] TaxBuddy — Making Taxes Feel Less Taxing Simplifying financial complexity through intuitive UX and Visual Design. Project Summary When we first began working on TaxBuddy, the goal was simple — to make the process of filing taxes feel less intimidating for everyday users. But soon, we realized the real challenge wasn’t just about simplifying steps, it… Continue reading TaxBuddy, Making Taxes Feel Less Taxing

Good Visual Design, Explained

Summary:  To create appealing designs, align type and elements to a grid, build a clear visual hierarchy, use color intentionally, and stay consistent with every design choice. In this 3rd article in the anatomy-of-good-design series, I explain visual-design principles that contribute to good-looking designs, with real-site examples. How something looks does affect the perception of… Continue reading Good Visual Design, Explained

Axe-con 2026: Full agenda reveal!

When it comes to the most exciting digital accessibility event of the year, there’s no better time to start planning than right now, because we’re revealing the full agenda today. If you thought last year’s event was amazing, wait until you see what we’ve got in store for you in 2026! We’ve already announced Dr.… Continue reading Axe-con 2026: Full agenda reveal!

The global community is coming together to accelerate digital accessibility at axe-con 2026!

What happens when you combine the passion, experience, and expertise of accessibility practitioners across the globe with world-changing regulatory momentum and transformative breakthroughs in technology? The answer is: Progress! What we are experiencing in this new era is unlike anything we’ve ever witnessed. Today, we have the power, the opportunity, and the technology to accelerate… Continue reading The global community is coming together to accelerate digital accessibility at axe-con 2026!

Beginner’s Guide to Iterative Testing w/ Examples

Key takeaways 🔁 Iterative testing is a continuous cycle of testing, learning, and improving products in small steps rather than waiting until the end 👋 Engaging users through iterative testing builds trust, better product adoption, and user advocacy 💡 Effective iterative testing follows four steps: plan with clear goals and real users, run tests and… Continue reading Beginner’s Guide to Iterative Testing w/ Examples

SWOT Analysis

Summary:  A SWOT analysis helps teams understand how well a product, service, or organization is positioned in the market to serve its customers. A company’s ability to survive or thrive will depend not just on meeting user needs but on doing so more effectively than its competitors. This article covers a popular framework that provides… Continue reading SWOT Analysis

Feedback: The Foundation of the Designer Communication Toolset

Reality hits as soon as you cut into a piece of wood. First, you might blame the quality of the wood. After countless trials and errors, you slowly begin to realize that using a Ryoba requires practice, patience, and technique.  Based on my experience and after a series of internal mentoring at UX studio, I… Continue reading Feedback: The Foundation of the Designer Communication Toolset

Zuko Form Builder: Build Forms with High Conversion Rates

80% of users have abandoned an online form after beginning to fill it out (source). Chances are you’re losing more users on your form than you know. The only way to turn this around is to build a form that delivers a smooth and easy user experience. That’s where Zuko Form Builder can help. Data-Driven… Continue reading Zuko Form Builder: Build Forms with High Conversion Rates

The rise of Generative AI-driven design patterns

[unable to retrieve full-text content] How Generative AI advances are helping shape the future of feature design, from enhancing content interaction to more informed decision-making Order among chaos (Credit: Dall-E) The ChatGPT revolution has been unfolding for over a year now. While the specific chatbot may not represent a seismic technical shift, the profound change in… Continue reading The rise of Generative AI-driven design patterns

Johan Cruyff’s influence on adaptive role switching in Product Design

Johan Cruyff's influence on adaptive role switching in Product Design A product design philosophy inspired by the brilliance of Total Football, as orchestrated by Johan Cruyff and the 1970s Dutch masters. Switching Product Roles: Created via Midjourney 2023. NB. The product design theme of this article should still strike a chord, even if you aren't a football fanatic.… Continue reading Johan Cruyff’s influence on adaptive role switching in Product Design

Designing safe and trustworthy AI systems

Designing for safe and trustworthy AI Why human oversight to make up for AI errors doesn’t work and what we can do instead Illustration created by Cara Storath in Midjourney As much as AI is powerful, in some cases it can be misleading or wrong. A realization that came too late to a New York lawyer,… Continue reading Designing safe and trustworthy AI systems

Turning users into AI, UX personality test, modeling components in Figma

Weekly curated resources for designers — thinkers and makers. Modern products often have a large amount of user research data from different sources: user research interviews, intercom conversations, customer e-mails, surveys, customer reviews on various platforms, and whatnot. Making sense of all that data is a challenging task. A traditional way to do that is to maintain a… Continue reading Turning users into AI, UX personality test, modeling components in Figma

10 Key Principles of User-Centered Design

Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach. Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful… Continue reading 10 Key Principles of User-Centered Design

AI is going to change UX research forever

The rise of AI will impact everyone. But in what way can UX designers use AI to their benefit? And how do we design AI systems? AI will revolutionize every sector, but unexpectedly UX research might suffer a huge impact. Photo by me. The rise of AI is creating a lot of buzz in almost every modern… Continue reading AI is going to change UX research forever

Be a cultivator of ideas to achieve trust, buy-in, and design excellence

Be a cultivator of ideas because you are more likely to achieve design excellence when you include ideas from a diverse group of people. Field Of Sunflowers by Matthew T Rader One of the UX Designer‘s primary roles is to not generate all the ideas but to cultivate ideas from the various stakeholders in a project. Early… Continue reading Be a cultivator of ideas to achieve trust, buy-in, and design excellence

I neglected Duolingo for 20 days after signing up. Here’s every email they sent me.

About 3 weeks ago, I signed up to Duolingo intending to learn Swahili every day for about a month. Why? To learn something new, to make some progress with a language I’ve been casually interested in for some time, and to document to process from a UX perspective. What went wrong? Not to be dramatic,… Continue reading I neglected Duolingo for 20 days after signing up. Here’s every email they sent me.

4 Best Real User Monitoring Tools for 2022

The success of your website or web app hinges on the user experience. A positive experience translates into loyalty through high user retention and conversion rates, which in turn increase your profits.  The good news is that you can discover exactly what kind of experience users are having on your website or web app. You… Continue reading 4 Best Real User Monitoring Tools for 2022

Why e-commerce is failing people and the planet

We need to stop designing with blinders and scaling solutions designed for the individual Illustration by Marie Dupuch Betting on convenience to grow e-commerce The number of parcels sent internationally has increased by 4.5 times in the last 6 years, from 43bn in 2014 to 131bn in 2020 (B2B, B2C, C2B). UK deliveries account for 4%… Continue reading Why e-commerce is failing people and the planet

7 UX Principles to Boost SERPs

User experience is one of the most important principles of web design. There’s no doubt that you focus on UX with every page you design on the web, whether it’s a portfolio, a profile page, or an entire website.  Unfortunately, what many experts forget is that UX doesn’t just apply to digital pages. That means that… Continue reading 7 UX Principles to Boost SERPs

Can design change the world?

[unable to retrieve full-text content] Design won’t make the world a better place unless we make it happen Illustration of Design Evocatio, or falling in love with a new Roman God 1. Design Evocatio When Roman generals aimed to conquer a new city, they had plenty of technological tools and tactics, but one of the most interesting ones… Continue reading Can design change the world?

7 Essential Design Tips for a Killer “About Us” Page

Creating an incredible brand experience for an end-user is about more than just designing the right home page or lining up a series of great product pages.  Effective website design conveys crucial information about a company, through everything from font styles, to image choices. Nowhere is this representation of brand identity more important than on… Continue reading 7 Essential Design Tips for a Killer “About Us” Page