Recently I was sitting with a product director who showed me their new strategic business vision deck – solid slides about “customer-centricity” and “experience excellence.” I asked to see how this vision translated into their latest product releases. What followed was a long list of seemingly disjointed features that had no obvious connection to this… Continue reading Maturity in Experience Architectures: When Strategy Meets the Real World
Tag: Research
Explainable AI in Chat Interfaces
Summary: Explanation text in AI chat interfaces is intended to help users understand AI outputs, but current practices fall short of that goal. As AI chat interfaces become more popular, users increasingly rely on AI outputs to make decisions. Without explanations, AI systems are black boxes. Explaining to people how an AI system has reached… Continue reading Explainable AI in Chat Interfaces
Research Operations and How They Impact UX Design
Key takeaways 📊 ResearchOps streamlines the logistical and operational aspects of UX research. 🔄 Effective ResearchOps enables teams to focus on insights, not administrative tasks. 📚 Building a solid ResearchOps framework improves research efficiency and consistency. 🤝 Collaboration across teams is essential for successful ResearchOps implementation. 🐝 Tools like UXtweak simplify participant management, data collection,… Continue reading Research Operations and How They Impact UX Design
Creating Your UX Playbook
A UX playbook empowers colleagues, builds credibility, and scales your influence far beyond your own capacity. By now, you’ve probably seen how powerful it can be to stop doing all the UX work yourself. Acting as a consultant and guide lets you touch far more projects. But that shift only works if your colleagues have… Continue reading Creating Your UX Playbook
Mixed-Methods Research: Combining Qualitative and Quantitative Data
Summary: Mixed-methods research combines qualitative and quantitative methods to explore a single research question. Teams might assume that simply sprinkling in a quantitative survey alongside interviews qualifies as mixed-methods research. In reality, effective mixed-methods research involves more than just ensuring that both qualitative and quantitative methods appear somewhere in the same project. What Is Mixed-Methods… Continue reading Mixed-Methods Research: Combining Qualitative and Quantitative Data
Digital Marketing Tips for Success in 2025
In today’s fast-paced digital landscape, staying competitive and effectively reaching your audience requires more than just a website or a social media account. Digital marketing is an ongoing process that involves a range of strategies to help businesses connect with their customers and convert leads into loyal clients. Whether you’re a small business owner or… Continue reading Digital Marketing Tips for Success in 2025
Best Figma User and Usability Testing Plugin
Key Takeaways 👉 UXtweak seamlessly connects with Figma, making it easy to start testing your prototypes without complicated setup. 👉 The plugin provides in-depth analytics, including statistics, heat maps, and funnels, to help you understand user behavior. 👉 UXtweak offers access to a reliable pool of testers, ensuring dependable feedback from your respondents. 👉 The… Continue reading Best Figma User and Usability Testing Plugin
What is symbolism in film?
Symbolism is all about using objects, characters, or colours to represent ideas or concepts. In film, this means filmmakers can get across complex themes and emotions without having to state them explicitly. Symbols can be universal, e.g. how a heart might symbolise love, or they can be specific to a particular film or director’s style.… Continue reading What is symbolism in film?
How to create UX research highlights video
What are user research highlights? What are they good for? This article answers these basic questions about highlights in UX research and, in addition, provides the exact procedure for creating highlights on the UXtweak platform. TABLE OF CONTENTS What is a User research highlight? A user research highlight (sometimes referred to as a… Continue reading How to create UX research highlights video
50 Best Book Cover Mockups
For any author, the book cover is the first impression your story makes. It’s the billboard on a crowded shelf, the digital thumbnail that catches a reader’s eye. A well-designed cover can entice readers to delve into your world, sparking their imagination and promising a captivating journey. But crafting the perfect cover can feel daunting,… Continue reading 50 Best Book Cover Mockups
A proposal for modern UX Researchers
A glimpse of the current standing of UXR and strategy on how to stay relevant with the workforce demand. Photo by Unseen Studio on Unsplash “The UX researcher fallacy: ‘My job is to learn about users.’Truth: ‘My job is to help my team learn about users.’”– Caroline Jarrett As 2024 starts, layoffs are still everywhere, specifically in… Continue reading A proposal for modern UX Researchers
7 Ways Inclusion Can Impact Productivity and Creativity
Did you know that inclusion can impact your team’s productivity and creativity? Let’s go over some data-driven facts about inclusion in the workplace. Discover how it can positively impact your business! Promoting an inclusive work environment can allow employees to thrive. Image source: Envato Elements Generating an inclusive work environment can allow everyone to thrive.… Continue reading 7 Ways Inclusion Can Impact Productivity and Creativity
Research vs Vision: the origin story of Sony Walkman, Mini Cooper, and the iPhone
It’s always interesting to watch how companies approach the building of their new products. During the market research phase, companies are trying to future-proof every detail to ensure it will be popular among users and bring more money to the company. Research methodologies and strategies have been improving since the beginning of the 20th century. Some… Continue reading Research vs Vision: the origin story of Sony Walkman, Mini Cooper, and the iPhone
How to kick off strategic research if you are NOT Spotify?
First steps of strategic product research at Glovo by UXR & Data ✏️ Illustrations credits to Ivan Mesaroš / Available on Blush From Spotify, all the way to Microsoft, Booking.com and many more, the leveraging of multidisciplinary teams to conduct product research seems THE WAY to achieve more actionable, comprehensive insights providing a higher likelihood of making… Continue reading How to kick off strategic research if you are NOT Spotify?
Research: 73% of Accessibility Professionals See Increase in Accessibility Awareness on Digital Channels Throughout the Pandemic
[unable to retrieve full-text content] Latest Deque report underscores the impact of COVID-19 on digital accessibility, noting an impact on volume of work, budget, users with disabilities and digital services… The post Research: 73% of Accessibility Professionals See Increase in Accessibility Awareness on Digital Channels Throughout the Pandemic appeared first on Deque.
Spanish SEO – The Power of Guest Posting
Did you know, over 93% of Spanish people are daily internet users? This figure is significantly higher than both France and Germany – and even the internet-savvy UK. This means you can expect to achieve highly impressive results by ranking high with Google. 50% of Google’s algorithm is based on backlinks to your site and… Continue reading Spanish SEO – The Power of Guest Posting
Is Web Design a Good Job in 2021
If you’re looking forward to pursuing a career in web design, the timing could not be any better. As per the U.S Bureau of Labor Statistics, the employment of web design experts is estimated to increase by 8% from 2019-2029, faster than all other professions. Ever since the pandemic started, more and more companies have… Continue reading Is Web Design a Good Job in 2021
3 principles of inclusive design and why it matters
[unable to retrieve full-text content] Designing for all. Source: Billy Clark on Dribbble Inclusive Design is a design practice where products and services are designed in a way that they are accessible and can serve as many people as possible, regardless of their age, gender, or ability. Inclusive Design puts people at the centre stage of the design… Continue reading 3 principles of inclusive design and why it matters
UX challenge: Teaching a person who is blind to design
[unable to retrieve full-text content] Designing a system for the visually impaired to recognize color. It’s been a year since I published my very first article and it was about solving a problem in accessibility. This problem bothered me for a good half of my life. I finally think that I’ve opened a door to… Continue reading UX challenge: Teaching a person who is blind to design
How to Create and Run Successful Instagram Marketing Campaigns
Instagram is the perfect place to promote your brand, expand your customer base, and engage your target audience. Having a complete content marketing strategy for this social platform is crucial, but in some cases, you’ll want to achieve a specific goal, like connect with new customers, build brand reputation, or launch a new product. Enter… Continue reading How to Create and Run Successful Instagram Marketing Campaigns
5 Best Free Courses and Resources to Level Up As a Web Designer
I often see freelancers on social media asking what the secret is to working fewer hours, making more money, and helping new clients to find them. While those things tend to happen the longer you’ve been freelancing, it doesn’t happen without some effort. If you’re wondering how you can change things so that your business… Continue reading 5 Best Free Courses and Resources to Level Up As a Web Designer
Diversity Initiatives in Web Design
Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes to diversity. A recent study revealed 80% of those in the design industry are male,… Continue reading Diversity Initiatives in Web Design
Less is (Almost) Definitely More: An Introduction to Hick’s Law for Web Designers
Imagine the public excitement when, in 1951, William Edmund Hick (“Hickey” to his friends?!) and Ray (with an “a”) Hyman published research about people’s responses to a bunch of flashing lights. I’m sure no-one could imagine how important this work would be for the information age since, of course, at that time, a bank of… Continue reading Less is (Almost) Definitely More: An Introduction to Hick’s Law for Web Designers
Exploring Photo Manipulation: Analysis and Interviews
What You’ll Be Creating Photo manipulation and photo effects—they could cover anything from touching up a face to adding an entire universe right into your favorite photo. The manipulation of imagery is often associated with Adobe Photoshop, but photo manipulation itself predates Photoshop by many, many years. Perhaps we, as artists, designers, and people, have… Continue reading Exploring Photo Manipulation: Analysis and Interviews