Summary: Mixed-methods research combines qualitative and quantitative methods to explore a single research question. Teams might assume that simply sprinkling in a quantitative survey alongside interviews qualifies as mixed-methods research. In reality, effective mixed-methods research involves more than just ensuring that both qualitative and quantitative methods appear somewhere in the same project. What Is Mixed-Methods… Continue reading Mixed-Methods Research: Combining Qualitative and Quantitative Data
Tag: Quantitative
Quantitative hiring in UX, designing for left-handed people, how to pitch UX research
Weekly curated resources for designers — thinkers and makers. “In November 2022, Brian Chesky, CEO of Airbnb, began a tweet thread with “I’ve heard you loud and clear” in response to a customer backlash over the way they hid additional costs till the checkout page. “You feel like prices aren’t transparent…starting next month, you’ll be able to see… Continue reading Quantitative hiring in UX, designing for left-handed people, how to pitch UX research
7 Key Factors In Interviewing Users for UX Surveys
When it comes down to it, you need to find out if your design works for the end user. That’s what usability testing is all about. As a designer, you live in a small bubble, intimately familiar with the design, fluent enough to navigate complex menus with ease. But will the user attain the same… Continue reading 7 Key Factors In Interviewing Users for UX Surveys