In the “Back to basics” series, I would like to rediscover the content of the textbooks I read at the beginning of my industrial design studies. I am a supporter of wise (prudent) use of the achievements of the predecessors, which is why I re-read these valuable, twentieth-century books on design and try to extract… Continue reading What did Victor Papanek leave for UX designers in “Design for Real Word”?
It’s always interesting to watch how companies approach the building of their new products. During the market research phase, companies are trying to future-proof every detail to ensure it will be popular among users and bring more money to the company. Research methodologies and strategies have been improving since the beginning of the 20th century. Some… Continue reading Research vs Vision: the origin story of Sony Walkman, Mini Cooper, and the iPhone
[unable to retrieve full-text content] Susan Kare rendered in the Macintosh rainbow by Daley Wilhelm Why women in UX? Ready for an utterly shocking statement? Prepare thyself: women are underrepresented in the tech sector. Oh… you already knew? I should have accounted for the fact that this is a well-documented phenomenon, the Pew Research Center reported that… Continue reading Women in UX: Susan Kare
The logo has an incredibly important meaning in every company. It is a face of your brand, so everyone wants their logo to be to most amazing. However, each company needs to be constantly developed in order to be successful and so does the logo. Is it time for a logo refresh in your firm?… Continue reading 3 Signs It’s Time For a Logo Refresh