Research vs Vision: the origin story of Sony Walkman, Mini Cooper, and the iPhone

It’s always interesting to watch how companies approach the building of their new products. During the market research phase, companies are trying to future-proof every detail to ensure it will be popular among users and bring more money to the company. Research methodologies and strategies have been improving since the beginning of the 20th century. Some… Continue reading Research vs Vision: the origin story of Sony Walkman, Mini Cooper, and the iPhone

Women in UX: Susan Kare

[unable to retrieve full-text content] Susan Kare rendered in the Macintosh rainbow by Daley Wilhelm Why women in UX? Ready for an utterly shocking statement? Prepare thyself: women are underrepresented in the tech sector. Oh… you already knew? I should have accounted for the fact that this is a well-documented phenomenon, the Pew Research Center reported that… Continue reading Women in UX: Susan Kare