The logo has an incredibly important meaning in every company. It is a face of your brand, so everyone wants their logo to be to most amazing. However, each company needs to be constantly developed in order to be successful and so does the logo. Is it time for a logo refresh in your firm? Find out below in this one of a kind article which is especially perfect for everyone who works at a company.
Is logo important?
Some people may think that logo cannot actually have such an extraordinary meaning at all. Many individuals are convinced that what really matters in the company are such things like how it changes people’s life, how many things it produces or if employees receive a satisfying salary. These things seem to really matter but what about a logo? After all, it is just a small picture of something colorful (or not) which is placed next to the name of the company, is it not? Well, it turns out that the logo plays the much bigger role than many humans may even imagine.
The name of the company, in fact, matters a lot and a logo has a crucial meaning as well. People (children and adults) enjoy watching pictures whether they admit it or not. The logo usually is just a tiny picture, but without a shadow of a doubt, it tells consumers a lot about your company. Everything matters when it comes to a logo – colors, sizes, all the details. They send a loud message to each person who has a chance to see it.
Therefore, no one ought to be surprised that the great and powerful brands want their logos to be one of a kind. They want to send consumers a message that will picture the firm as a special thing and encourage everyone to choose it as often as it is possible. The successful companies hire the best workers to create a logo that will catch as well as keep the attention of a lot of humans.
Develop your logo
The logo may be cool now, but it does mean that it will stay cool forever. Everything is constantly changing, so you need to make sure that your logo stays up-to-date as well. There are a high odds that the company without development will quickly fail. The development here means not only making better products or reaching more and more consumers. Brands make their effort to develop their logos as well.
Some logo designs may be considered so great that they do not need to be changed. However, very often the picture of your brand because obsolete so it may be worth it to change it. How do you know that you should do something about this question? When students in Australia needs help with their homework, they use online assignment help. But when the company is in need of a piece of advice about the important things which make their brand great, what ought to they do? They should focus on the opinion of their clients and hire the specialists who will give them some logo ideas to make their logo the best.
Many individuals will agree that there is no better way of learning than looking at the actual examples of things. This way, you can see how others change and what works in their cases. You do not have to make all the mistakes yourself in order to take benefits from them, and it is really very great news, is it not? We have prepared a few examples of real (and well-known by plenty of humans) brands which decided to develop in some specific ways.
Look at the examples
One of the most popular companies in the world is the creation of Steve Jobs and Steve Wozniak. Logo of Apple is obviously a bitten apple. However, in 1976 the picture was quite different. It was a grey picture with the words “Apple Computer CO”. Now the company of Jobs and Wozniak is so well-known that there is, in fact, no need to include the name of it in its symbol. When someone sees the bitten fruit, they already know what it indeed refers to.
KFC is a very famous fast food restaurant which serves delicious meals in many countries in the world. Once, the logo of this company held the name of it “Kentucky Fried Chicken”. However, today there is just a simple shortcut “KFC” which makes the whole picture easier to read and remember. And the truth is, everyone still knows where to go when they want to eat some yummy chicken on dinner.
There is a beverage which is pretty unhealthy but still is a common choice of a lot of humans in a number of countries in our society. What is a secret of a logo of Pepsi? You need to know that it also already has quite a long history of changes and development. In 1898 the symbol of the firm was a red “Pepsi-Cola” word written in a fancy font. The time was passing by, and the picture was becoming more and more different. Today it is just made of free colors – red, white and dark blue – with not even a shadow of a word.
Time for refresh
You probably understand now that sometimes it is really not a bad idea to think about updating the symbol of your firm. However, it may not always be clear when is the best time to do it. Changes need to be made in the right moment in order to benefit the most from them but how to say that this moment has come? Many humans cannot find the answer to this tricky question. This is the main reason why we decided to attach 3 signs that show that you need to think about logo refresh.
– 1. Your logo has too many details.
When there are too many small parts on the picture, it may become unclear. Some individuals may find it too hard to remember for a longer period of time and this definitely ought to not be your goal, right? Try to make the symbol look clearer, and the consumers will be able to read it more quickly and without too much effort.
– 2. There are too many words.
The symbol should not include too many words. The name of your company may be long, and it is fine but do not forget that no one forces you to put it all in your logo. It is enough if you put a first letter (or letters) of a name. You could also give up on the letters entirely. Many great and famous companies have decided to do so, and they do not regret time. The one common example may be Apple which is one of the most powerful things in our current market.
– 3. It is too sophisticated.
Sometimes the companies want to convince everyone that they are special and one of a kind. They create and show their customers a very sophisticated logo with a lot of details and unexpected solutions. Some people may think that it is a great way to catch attention and stay in the memory of a number of customers. Though, there are always a number of ‘clients from hell’. So, the reality is often really different. Generally speaking, the logo obviously should look very smart, but it needs to be smart in its simplicity. This way it will not make your firm and products or services which you offer look desperate.
It is not an easy task to make some crucial decisions about the logo of your great company. After all, now you most likely are aware that the logo carries much more meaning than just a casual picture of something unimportant. Fortunately, this does not mean that now you should be scared of making some big decisions about the symbol of your company. On the contrary, think of it as about something which gives you a special opportunity to make your brand stronger in quite an uncomplicated way.
Do not be afraid to ask the customers what they think about the picture that represents your brand. You might end up being really surprised how valuable their opinions may be. You yourself may get some ideas by browsing graphic stocks and try to create a logo using a drawing tablet. However, it’s always a better idea to hire some professional employers to help you work on the symbol in the right way. They have been trained to create some unique graphic design which can lead the firm to success so you probably can trust these workers.
No matter what, always look at the current situation of your company on the market and remember that it is also all right to just trust your feelings. The intuition may actually become a real help for you when it comes to making some important decisions. Do not fear to update the logo of your company when you think that it is the right time and enjoy the growth of the firm which you created or work for. Good luck with making it develop with the help of a single but very crucial picture.
Artice was prepared with the assistance of the uk.edusson.com writing service.