Tag: Bringing

How to kick off strategic research if you are NOT Spotify?

First steps of strategic product research at Glovo by UXR & Data ✏️ Illustrations credits to Ivan Mesaroš / Available on Blush From Spotify, all the way to Microsoft, Booking.com and many more, the leveraging of multidisciplinary teams to conduct product research seems THE WAY to achieve more actionable, comprehensive insights providing a higher likelihood of making… Continue reading How to kick off strategic research if you are NOT Spotify?

I’m not a robot (but, are you?)

The case for authenticating humans, reclaiming our identities, and defending against the coming swarm of bots. It’s 2022 and we are living in the opening scene of a dystopian Black Mirror episode. The line between what is real and what is fake has already blurred. The line between who is real and who is fake is now… Continue reading I’m not a robot (but, are you?)

Analysing micro-expressions from a (failed) user testing session

[unable to retrieve full-text content] In a recent professional experience, I was unexpectedly sent to Spain for a user test of a system I did not design with the promise of a translator. Once there, no translator. Nice. But the possibility of capturing the video of the faces of the users and their interactions with… Continue reading Analysing micro-expressions from a (failed) user testing session

Should We Be Designing For Voice?

Voice is one aspect of technology that is getting bigger and bigger, and showing little sign of relenting. In fact, 2019 data revealed that 22% of UK households owned a voice-controlled digital home assistant device such as an Amazon Echo or Google home. This is double the figure recorded in 2017 and it is predicted… Continue reading Should We Be Designing For Voice?

Is Emerging AI Too Smart to Design for Me and You?

Currently, the answer is a resounding, “What? No… why would you even ask?” But this article isn’t about current AIs. True artificial intelligence is a long, long way off; and frankly, if we run face-first into the singularity, I doubt that our digital progeny will be interested in building interfaces for us. Learning algorithms are… Continue reading Is Emerging AI Too Smart to Design for Me and You?

ECommerce Metrics That Matter

It’s nearly 2020, and every eCommerce brand should be using key metrics to pinpoint advertising, boost sales and improve fulfillment.  Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals,… Continue reading ECommerce Metrics That Matter