The marketing budget for Barbie was $150m, more than the $145m for the movie itself—and it shows. Barbie takes over the streets of Dubai. Credit Eye Studio. Operation Barbie Summer (the internal codename from Warner Bros) is in full swing. Since its release on July 21st, just two weeks ago, the Barbie movie has shattered 11 box… Continue reading From toy to titan: the activations behind the Barbie effect
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5 ways to identify quality stock images
In association with iStock by Getty Images. A good stock image is like a good design: you want it to be powerful, persuasive, and memorable; without drawing attention to itself. It can seem like a difficult balance to achieve, but a little effort on your part will reap rewards. Stock images are used for a… Continue reading 5 ways to identify quality stock images