The marketing budget for Barbie was $150m, more than the $145m for the movie itself—and it shows. Barbie takes over the streets of Dubai. Credit Eye Studio. Operation Barbie Summer (the internal codename from Warner Bros) is in full swing. Since its release on July 21st, just two weeks ago, the Barbie movie has shattered 11 box… Continue reading From toy to titan: the activations behind the Barbie effect
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The Value of Incorporating Promotional Products into Your Marketing
Businesses thrive on marketing because they have to promote their brands to target consumers. Enterprise owners have a bag of tools that they can reach into for effective market, and promotional products are among them. For aeons, companies have been using branded merchandise like pens and hats to improve their reach. Promotional products have an… Continue reading The Value of Incorporating Promotional Products into Your Marketing
Examining the Importance of Logo Design
No matter how organised a business may be behind the scenes, it must present the right image to its clients. This means having the right logo. Many customers first become aware of a business through its logo. Or it might be the first thing they see when searching for a product or service. If the… Continue reading Examining the Importance of Logo Design