Evolving animal personas as design tools with interspecies design

How learnings from interspecies design make non-human personas more effective in protecting and engaging animals Photo by redcharlie on Unsplash Just like user personas, non-human personas represent key stakeholders in design—the animals and environments impacted by human creations. With only a few years in design conversation, however, non-human personas are still very much developing. How… Continue reading Evolving animal personas as design tools with interspecies design

Best UX Research Repositories for 2022

* { box-sizing: border-box; } body {margin: 0;}*{box-sizing:border-box;}body{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;} Trying to make sure your product, app, website, and/or designs meet the needs of your target audience is of course essential to success. These days, there are loads of tools to help you test your assumptions against your users to see which elements are working and which… Continue reading Best UX Research Repositories for 2022

2021: The year to recalibrate personas

[unable to retrieve full-text content] 2021: The year to recalibrate Personas Photo by Immo Wegmann on Unsplash 2020 has been, without question, a year of disruption, uncertainty, and unknown territories; with a pandemic that shifted routines and daily lives came a flux in consumption habits, expenditure, and how we spend time. Countries began drafting laws to… Continue reading 2021: The year to recalibrate personas

Why UX Personas Matter in Web Design (+2 Persona Examples)

What’s the one thing that designers, coders, and writers all seek in unison? Besides an easy to work with clients, of course.  It’s clarity.  When achieved, it makes quick work of even the most daunting task. If absent, even a mind-numbingly menial job can break a seasoned professional down to tears.  It’s always a lack… Continue reading Why UX Personas Matter in Web Design (+2 Persona Examples)

Email Personalization: Your Secret To Better Engagement

One of the struggles that marketers face is how to send the right message at exactly the right time to target people in a way that will appeal to them. To solve the problem, businesses need to get themselves acquainted with new technologies and the power of personalization. In the past few years, digital marketing… Continue reading Email Personalization: Your Secret To Better Engagement

A framework for creating effective personas

Demographic data represents the extrinsic characteristics of a user and helps in defining who you are designing/solving it for. This information defines the primary, secondary and tertiary segments/cohorts of the user groups based on their similarities and patterns that matter to a product or service. For example, it could be a distribution based on Geography,… Continue reading A framework for creating effective personas

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The Benefits of User Experience in Web Design

Every small-scale business or large-scale enterprise requires a website as it helps in achieving business goals, provide essential information to the prospective client and assists in improving the online presence of the company. These websites differ according to the business specification but what’s important is that it should offer an excellent user experience or UX.… Continue reading The Benefits of User Experience in Web Design

Personas, jobs to be done, user needs = goals + pain points

Recently I’ve been working on discovering unmet user needs for my company using the Job-To-Be-Done framework, and I saw some arguments between people who use personas and people who use jobs-to-be-done (JTBD). A common critique of using personas from the JTBD people is that personas tend to focus on the attributes of the users (like… Continue reading Personas, jobs to be done, user needs = goals + pain points

Rippplr

I am still recoiling from the loads of information and knowledge sharing that happened during IxD14 last week. You guys should follow #1xd14 on twitter and catch up on the videos at Vimeo channel. During the conference, I conducted a workshop at the HKU on “Playful Thinking”. To give you a short introduction, ‘Playful Thinking’… Continue reading Rippplr

Beautiful UX deliverables, persuasive design, copying Snapchat, and more UX this week

If you like the links, don’t forget to ???????????????????????????????????????????????????????? Beautifully crafted UX deliverables for your inspiration → When people think of UX Design documentation, — wireframes, flows, personas — the first image that comes to mind is dense, long, and heavily annotated documents, full of boxes and arrows that indicate how a system is going to function and behave.… Continue reading Beautiful UX deliverables, persuasive design, copying Snapchat, and more UX this week

Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration

When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of boxes and arrows that indicate how a system is going to function and behave. But it doesn’t have to be like that. Here are a few examples of UX deliverables that are… Continue reading Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration

Make War, Not Interfaces

A Product Designer riding into battle — Andrew Yardley Product Design is a lot like warfare. Think about it. Users are the enemy. Like Clone Troopers straight out of Episode II, they are legion. Their numbers are seemingly without end. Without fail and without relent they will come at you, poking holes in your design, finding its fatal… Continue reading Make War, Not Interfaces

Taking responsibility for the things you launch

Let’s travel back in time. I’ll promise we’ll get back here in just a moment. A few months ago I launched Mindful, an extension for Google Chrome that aims at making users more mindful about their thoughts, ideas, and ongoing tasks by showing their notes in every new tab. Mindful is powered by a text… Continue reading Taking responsibility for the things you launch

Personas: Finding imaginary friends for web designers

One of the most common pieces of writing advice out there is “know your audience.” Choosing to appeal to either middle-aged lawyers or college freshmen will alter everything from approach, to tone, to structure, even if the subject matter is the same. Why treat web design any differently? It’s common sense that middle-aged lawyers and… Continue reading Personas: Finding imaginary friends for web designers