Most IT-supplied products and functions are not used in practice. Resources, applications, and software remain idle. Not all companies consider whether their products are effective for the users. Consequently, 91% of unsatisfied customers don’t complain about their bad experience. They simply leave without giving feedback. A vivid proof is the mobile development market, which has… Continue reading Continuous Product Design: Step-by-step Guide
Tag: personas
AI UX-Design Tools Are Not Ready for Primetime: Status Update
Summary: Our research and evaluation shows that there are currently few design-specific AI tools that meaningfully enhance UX design workflows. AI tools won’t be replacing UX designers any time soon. Currently available LLM-based tools are not shortcutting steps in the design process just yet. Our Study There’s so much marketing hype around AI that it’s… Continue reading AI UX-Design Tools Are Not Ready for Primetime: Status Update
Top 10 Mistakes When Creating User Journey Maps
[unable to retrieve full-text content] Here are the top 10 common mistakes to watch out for when creating user journeys: 1. Not defining clear objectives Creating a user journey without a clear goal is like setting out on a trip without a destination. It’s crucial to know what you’re trying to understand or achieve with… Continue reading Top 10 Mistakes When Creating User Journey Maps
90% of designers are unhirable?
Or why your cookie-cutter portfolio doesn’t cut it and how to fix it Image by Matej Latin (Author) Here’s the harsh truth: I’ve reviewed more than 1,000 portfolios in my design career so far, and I turned 90% of them down because of one thing — the linear design process. By “linear design process” I mean cookie-cutter case studies that… Continue reading 90% of designers are unhirable?
Redesigning Twitter, hierarchy strips, Figma personas, AppleJam
Weekly curated resources for designers — thinkers and makers. “As Elon Musk burns down the Twitter we know, will a drastically different user experience emerge from the ashes?” Redesigning a breaking Twitter →By Maximillian Piras Editor picks Gamification gone wrong →Why apps should stop with the streaks.By Ben Davies-Romano I’m a designer at LinkedIn →Here are 4 tips to… Continue reading Redesigning Twitter, hierarchy strips, Figma personas, AppleJam
How does your team measure UX quality?
This year on my team, we had a moment where we realized that our UX quality was slipping. It started with a few surprising feedback tickets, then we noticed some patterns in our dovetail user research sessions, then got some rather harsh NPS scores, until finally we realized we needed to quantify our UX quality… Continue reading How does your team measure UX quality?
What a robbery taught me about validating assumptions in UX
A reminder to test assumptions when building or designing. At 2am, on Thursday, 10th November 2022, armed men broke down the door to my apartment and then the door to my bathroom where I was hiding. They carted away with my laptop, iPhone, and half my sanity. I wouldn’t say I saw the robbery coming, but… Continue reading What a robbery taught me about validating assumptions in UX
Personas should be living and breathing
Too often, designers create a persona at the start of a project, then put it up on a wall like a graduation picture and simply leave it there to be looked at and referenced occasionally…pulling out interesting stories when the situation demands. But your persona should be alive. It should live, grow, evolve and adapt.… Continue reading Personas should be living and breathing
Don’t have time to create formal personas? Build rough ones and iterate
Like other design processes, personas can be improved with iteration Continue reading on UX Collective »
Evolving animal personas as design tools with interspecies design
How learnings from interspecies design make non-human personas more effective in protecting and engaging animals Photo by redcharlie on Unsplash Just like user personas, non-human personas represent key stakeholders in design—the animals and environments impacted by human creations. With only a few years in design conversation, however, non-human personas are still very much developing. How… Continue reading Evolving animal personas as design tools with interspecies design
Best UX Research Repositories for 2022
* { box-sizing: border-box; } body {margin: 0;}*{box-sizing:border-box;}body{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;} Trying to make sure your product, app, website, and/or designs meet the needs of your target audience is of course essential to success. These days, there are loads of tools to help you test your assumptions against your users to see which elements are working and which… Continue reading Best UX Research Repositories for 2022
2021: The year to recalibrate personas
[unable to retrieve full-text content] 2021: The year to recalibrate Personas Photo by Immo Wegmann on Unsplash 2020 has been, without question, a year of disruption, uncertainty, and unknown territories; with a pandemic that shifted routines and daily lives came a flux in consumption habits, expenditure, and how we spend time. Countries began drafting laws to… Continue reading 2021: The year to recalibrate personas
Why UX Personas Matter in Web Design (+2 Persona Examples)
What’s the one thing that designers, coders, and writers all seek in unison? Besides an easy to work with clients, of course. It’s clarity. When achieved, it makes quick work of even the most daunting task. If absent, even a mind-numbingly menial job can break a seasoned professional down to tears. It’s always a lack… Continue reading Why UX Personas Matter in Web Design (+2 Persona Examples)
Email Personalization: Your Secret To Better Engagement
One of the struggles that marketers face is how to send the right message at exactly the right time to target people in a way that will appeal to them. To solve the problem, businesses need to get themselves acquainted with new technologies and the power of personalization. In the past few years, digital marketing… Continue reading Email Personalization: Your Secret To Better Engagement
A framework for creating effective personas
Demographic data represents the extrinsic characteristics of a user and helps in defining who you are designing/solving it for. This information defines the primary, secondary and tertiary segments/cohorts of the user groups based on their similarities and patterns that matter to a product or service. For example, it could be a distribution based on Geography,… Continue reading A framework for creating effective personas
The Benefits of User Experience in Web Design
Every small-scale business or large-scale enterprise requires a website as it helps in achieving business goals, provide essential information to the prospective client and assists in improving the online presence of the company. These websites differ according to the business specification but what’s important is that it should offer an excellent user experience or UX.… Continue reading The Benefits of User Experience in Web Design
Personas, jobs to be done, user needs = goals + pain points
Recently I’ve been working on discovering unmet user needs for my company using the Job-To-Be-Done framework, and I saw some arguments between people who use personas and people who use jobs-to-be-done (JTBD). A common critique of using personas from the JTBD people is that personas tend to focus on the attributes of the users (like… Continue reading Personas, jobs to be done, user needs = goals + pain points
Rippplr
I am still recoiling from the loads of information and knowledge sharing that happened during IxD14 last week. You guys should follow #1xd14 on twitter and catch up on the videos at Vimeo channel. During the conference, I conducted a workshop at the HKU on “Playful Thinking”. To give you a short introduction, ‘Playful Thinking’… Continue reading Rippplr
Beautiful UX deliverables, persuasive design, copying Snapchat, and more UX this week
If you like the links, don’t forget to ???????????????????????????????????????????????????????? Beautifully crafted UX deliverables for your inspiration → When people think of UX Design documentation, — wireframes, flows, personas — the first image that comes to mind is dense, long, and heavily annotated documents, full of boxes and arrows that indicate how a system is going to function and behave.… Continue reading Beautiful UX deliverables, persuasive design, copying Snapchat, and more UX this week
Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration
When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of boxes and arrows that indicate how a system is going to function and behave. But it doesn’t have to be like that. Here are a few examples of UX deliverables that are… Continue reading Wireframes, flows, personas and beautifully crafted UX deliverables for your inspiration
Make War, Not Interfaces
A Product Designer riding into battle — Andrew Yardley Product Design is a lot like warfare. Think about it. Users are the enemy. Like Clone Troopers straight out of Episode II, they are legion. Their numbers are seemingly without end. Without fail and without relent they will come at you, poking holes in your design, finding its fatal… Continue reading Make War, Not Interfaces
Taking responsibility for the things you launch
Let’s travel back in time. I’ll promise we’ll get back here in just a moment. A few months ago I launched Mindful, an extension for Google Chrome that aims at making users more mindful about their thoughts, ideas, and ongoing tasks by showing their notes in every new tab. Mindful is powered by a text… Continue reading Taking responsibility for the things you launch
Personas: Finding imaginary friends for web designers
One of the most common pieces of writing advice out there is “know your audience.” Choosing to appeal to either middle-aged lawyers or college freshmen will alter everything from approach, to tone, to structure, even if the subject matter is the same. Why treat web design any differently? It’s common sense that middle-aged lawyers and… Continue reading Personas: Finding imaginary friends for web designers