Norman Doors: how do we still get this wrong?

The confusing design of Cybertruck’s doors. Tesla Cybertruck The concept of the “Norman door” is a well-known and widely recognized principle among designers. Named after design guru Don Norman, it describes any door that proves confusing or difficult to use, highlighting a common design flaw. In this article, we will discuss the application of the… Continue reading Norman Doors: how do we still get this wrong?

5 things I learned as a product designer: a 10-year journey at Amazon, Walmart and startups

In 2019, I wrote an article titled What I learned as a Product Designer over the last 6 years — a snapshot of my journey with points I deemed relevant to any upcoming designers interested in the field of UX or Product Design. Little did I know that the following years would bring an abundance of experiences,… Continue reading 5 things I learned as a product designer: a 10-year journey at Amazon, Walmart and startups

How to Create a Multilingual Website: A Step-by-Step Guide

The importance of multilingualism on the web can’t be overstated. As businesses aim to reach wider audiences across the globe, having a website that speaks the language of your visitors isn’t just nice-to-have anymore—it’s a necessity. For that reason we’ve created this guide to walk you through the process of creating your own multilingual website,… Continue reading How to Create a Multilingual Website: A Step-by-Step Guide

7 Essential Design Tips for a Killer “About Us” Page

Creating an incredible brand experience for an end-user is about more than just designing the right home page or lining up a series of great product pages.  Effective website design conveys crucial information about a company, through everything from font styles, to image choices. Nowhere is this representation of brand identity more important than on… Continue reading 7 Essential Design Tips for a Killer “About Us” Page

3 Essential Design Trends, October 2020

Design can make a statement. It evokes feeling and can encourage thought and conversation. That’s the common theme among the three trends in website design this month. Each trend is rooted on the time and place where we live and includes elements that provoke thought. Kudos to these designers and design teams for jumpstarting conversations.… Continue reading 3 Essential Design Trends, October 2020

7 Simple Steps to Get Started with Instagram Ads

Why Instagram? With an advertising reach of 849.3 million users and growing, the marketing potential of this social media platform is something that is simply hard to ignore. But if we’re going to play the numbers game, Facebook’s 2 billion users certainly dwarfs the number of Instagram users. So why not just place all your… Continue reading 7 Simple Steps to Get Started with Instagram Ads

How To Impact Consumer Behavior With Your Own Or Stock Photos

Visuals play a crucial role in how entrepreneurs engage with their target audience and gain much needed social media presence. Visuals form the basis of how businesses communicate with their customers, and it’s also visuals that increase the audience reach. In recent times, marketers have employed photographs as a tool to enhance communication and boost… Continue reading How To Impact Consumer Behavior With Your Own Or Stock Photos

Why Handwritten Typography Will Make Your Website Stand Out

Handwritten fonts display a touch of uniqueness to a website by grabbing the visitor’s attention right from the start. Your homepage is your bread and butter in leaving a good first impression the second your site loads. Brand identity is characterized by a killer logo, your brand colours and proper typography. The process of choosing… Continue reading Why Handwritten Typography Will Make Your Website Stand Out

How to Go From Concept to Live App in 8 Steps

In the 1st quarter of 2018, there were more than 7 million available apps in the leading app stores. Some awesome others not worth the download. To ensure that your live app lands in the awesome category, and excites user, then there are some steps you have to follow. In this article I’ll will take… Continue reading How to Go From Concept to Live App in 8 Steps

The 6 types of user segmentation and what they mean for your product

MYOB People by Nick, https://dribbble.com/shots/3322055-MYOB-People Marketing helps you understand your user, focus your product on your user needs and take the product to market. This post is set up to mimic what would you go through when segmenting your customers. Marketing segmentation Only few companies are big enough to supply the needs of an entire… Continue reading The 6 types of user segmentation and what they mean for your product

Museums, show your collection some love

Part I If you’ve ever visited a museum website, the above navigation structure probably looks familiar to you. Sections for “visit,” “exhibitions,” and “collection” are the core navigational components for the vast majority of museum websites. There’s an essential distinction that museums make between the permanent collection (those objects owned by the institution) and exhibitions… Continue reading Museums, show your collection some love

Key Logo Design Elements That Resonate Your Brand

On having a glance at what went before, one will notice that even retrospectively, an artisan who was bothered about his ability and trade would have always left some kind of a mark on its artifact, to distinguish it from others. In order to make people aware that these are the items that has been… Continue reading Key Logo Design Elements That Resonate Your Brand