Redesigning Alerts for Life or Death

[unable to retrieve full-text content] A real-time alert on a phone screen — illustrating the critical need for better emergency messaging. How Smart UX Design Can Make Alerts Matter It was 10 AM when my phone blasted what turned out to be a critical Wireless Emergency Alert. Like many of us would, I instinctively swiped it away and… Continue reading Redesigning Alerts for Life or Death

The 6 types of user segmentation and what they mean for your product

MYOB People by Nick, https://dribbble.com/shots/3322055-MYOB-People Marketing helps you understand your user, focus your product on your user needs and take the product to market. This post is set up to mimic what would you go through when segmenting your customers. Marketing segmentation Only few companies are big enough to supply the needs of an entire… Continue reading The 6 types of user segmentation and what they mean for your product