The 6 types of user segmentation and what they mean for your product

MYOB People by Nick, https://dribbble.com/shots/3322055-MYOB-People Marketing helps you understand your user, focus your product on your user needs and take the product to market. This post is set up to mimic what would you go through when segmenting your customers. Marketing segmentation Only few companies are big enough to supply the needs of an entire… Continue reading The 6 types of user segmentation and what they mean for your product

How Non-Digital Elements Can Improve UX

Designers draw ideas for website design and best user experience (UX) from everywhere – not just the digital sphere. If it annoys in real life, it can hinder user experience online. If it uplifts emotions or forms connections in the outside world, chances are it can be used for inspiration in designing online experiences as… Continue reading How Non-Digital Elements Can Improve UX