A press release is one of the most valuable tools in a marketing team’s arsenal. Though press releases have been around for decades, they remain one of the best ways to reach new customers, improve your brand reputation, and generate awareness. Press releases are also wonderfully cost-effective. Unless you’re using paid distribution channels, all you… Continue reading How to Write a Press Release: The Complete Guide for 2021
Tag: Insights
How to Go From Concept to Live App in 8 Steps
In the 1st quarter of 2018, there were more than 7 million available apps in the leading app stores. Some awesome others not worth the download. To ensure that your live app lands in the awesome category, and excites user, then there are some steps you have to follow. In this article I’ll will take… Continue reading How to Go From Concept to Live App in 8 Steps
Driving innovation [1/2]: a portfolio perspective
In every sector, it’s possible to notice growing efforts towards innovation. More and more organizations do not take their market and own relevance for granted, and realize that some [widely applied] strategies to maintain and grow their businesses [like plain price competition, and aggressive portfolio expansion, among others] may incubate serious near and long term… Continue reading Driving innovation [1/2]: a portfolio perspective