[unable to retrieve full-text content] Image by Tamanna Rumee Product redesign is an inevitable thing. No matter how good your original product is, you will likely decide to redesign it at some point in time. Maybe your audience’s preferences shift so you will need to adapt to the new market demand, or maybe you decide to… Continue reading Product Redesign Proposal: Structure & Tips
Tag: Implementation
How to Create Online Brand Consistency (for Email and Web)
In an economy that’s more digital than ever, one statement stands particularly strong: “Brand consistency is the key to survival in today’s digital economy” – Marketing Week Brand consistency leads to brand recognition, and brand recognition leads to brand trust. Have you ever trusted a brand you didn’t recognise? The Challenge of Online Brand Consistency… Continue reading How to Create Online Brand Consistency (for Email and Web)
Building Effective Navigation Menus
Designing effective navigation menus should be a core competency of any decent web designer. A good navigation menu will be short, well-organized, sufficiently descriptive and effective at corralling user intent. There no secret recipe involved: it comes down to empathy for the user and understanding of their intentions. Address The User’s Need Before you build… Continue reading Building Effective Navigation Menus
Driving innovation [1/2]: a portfolio perspective
In every sector, it’s possible to notice growing efforts towards innovation. More and more organizations do not take their market and own relevance for granted, and realize that some [widely applied] strategies to maintain and grow their businesses [like plain price competition, and aggressive portfolio expansion, among others] may incubate serious near and long term… Continue reading Driving innovation [1/2]: a portfolio perspective