We live in a digital age where everything is a two-edged sword—for example, it’s easy to get data online, but it is hard to filter that data into specific things that you need, especially in your business. Almost everyone is on the world wide web now, and people are there searching for recommendations and even… Continue reading What is SEO and Why Does Your Business Need It?
Tag: Driving
Driving design system adoption
Backstory I joined the digital design systems team at REI in May 2018, about a month ahead of a planned MVP launch of a shiny new design system. As Program Manager, my initial objectives were to lead communication around the launch and drive adoption of the system parts and pieces across our product portfolio. Over… Continue reading Driving design system adoption
Why You Need to Tempt Blog Readers to Subscribe to Your Email List
Building a large email list is the smartest thing you can do as an online marketer. If done correctly, it’ll boost engagement, improve your brand’s reputation, and drive sales better than any other online communication platform. Here’s why you should be making efforts to add people to your email list in every piece of content… Continue reading Why You Need to Tempt Blog Readers to Subscribe to Your Email List
Driving innovation [1/2]: a portfolio perspective
In every sector, it’s possible to notice growing efforts towards innovation. More and more organizations do not take their market and own relevance for granted, and realize that some [widely applied] strategies to maintain and grow their businesses [like plain price competition, and aggressive portfolio expansion, among others] may incubate serious near and long term… Continue reading Driving innovation [1/2]: a portfolio perspective