How to Create Online Brand Consistency (for Email and Web)

In an economy that’s more digital than ever, one statement stands particularly strong:  “Brand consistency is the key to survival in today’s digital economy” – Marketing Week Brand consistency leads to brand recognition, and brand recognition leads to brand trust. Have you ever trusted a brand you didn’t recognise? The Challenge of Online Brand Consistency… Continue reading How to Create Online Brand Consistency (for Email and Web)

Add Spark to Your Emails with Interactive Design Elements

Email design has come a long way from plain text messages to the world of interactive elements in a time span of 4 decades. Interactivity is no longer limited to GIFs in emails. It is about creating a flawless user experience by emulating “mailable microsites”. Interactive design elements amp up your email marketing campaign and… Continue reading Add Spark to Your Emails with Interactive Design Elements