The Psychology of Fonts (Fonts That Evoke Emotion)

Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)

How to Formulate an Email Design and Development Strategy

In this tutorial I’ll explain how to focus your efforts on the email clients and webmail clients being used by your target audience. Note: this tutorial is part of a whole week’s worth of email content on Tuts+ Web Design–check out the Mastering HTML Email learning guide for more! 1. Understand the Importance of a Strategy Your target… Continue reading How to Formulate an Email Design and Development Strategy