Considering the availability of modern tools and recent advancements in governance (design systems), one might think designers could relax and enjoy some leisure time. Surprisingly, that’s not the case. In fact, it feels like designers have even less time than before. As we’re frantically pushing towards an auto-governed future, we ought to stop and think… Continue reading We’re turning designers into factory workers
Tag: Progressive
The Psychology of Fonts (Fonts That Evoke Emotion)
Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)
How to Formulate an Email Design and Development Strategy
In this tutorial I’ll explain how to focus your efforts on the email clients and webmail clients being used by your target audience. Note: this tutorial is part of a whole week’s worth of email content on Tuts+ Web Design–check out the Mastering HTML Email learning guide for more! 1. Understand the Importance of a Strategy Your target… Continue reading How to Formulate an Email Design and Development Strategy