Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)
Tag: Tour
Tour de Workforce — here comes the collective economy
Image Credit: Simon Darby What does a group of lycra-clad cyclists have to do with the future of work? More than you might think. If you’re familiar with road cycling, you’ll have heard the term ‘peloton’ before. If you’re not partial to a hoard of people in spandex on two wheels, then maybe you haven’t. The… Continue reading Tour de Workforce — here comes the collective economy