Can we defend pursuing beauty when communicating science or innovation? When creating visuals to explain complex ideas, cutting edge innovations or new scientific research we often focus on the images’ ability to carry information. But data visualization, infographics or even schematics have a hidden power we rarely discuss: beauty. Obviously not all images are beautiful. As… Continue reading The power of beauty in communicating complex ideas
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The Psychology of Fonts (Fonts That Evoke Emotion)
Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)