The Psychology of Fonts (Fonts That Evoke Emotion)

Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)

Web 2.0 meets MTV in Pandora’s new branding

For once, I’m not starting off my article with a joke. When I say “Web 2.0”, I genuinely mean that style of design that we all (temporarily) embraced. Many a corner in Pandora’s new logo is curved, and they have brought back the bright and shiny gradient. Okay, so it’s a bit muted compared to… Continue reading Web 2.0 meets MTV in Pandora’s new branding