Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)
Want to find out what the difference between serif and sans serif fonts? Join us in this quick article to find out the characteristics of serif vs. sans serif fonts. Serif vs. Sans Serif Fonts Do you know your typefaces? Knowing the ins and outs of different font styles is essential for any budding graphic… Continue reading Serif vs. Sans Serif Fonts: What Is the Difference?