Designers have used powerful fonts to give designs a certain mood and feel for decades, but the power of font psychology to shape individuals’ emotional responses to a brand or logo has only been fully realised in recent years. Fonts that provoke a psychological reaction can be used to make a brand feel more trustworthy,… Continue reading The Psychology of Fonts (Fonts That Evoke Emotion)
Tag: FedEx
Stumped on a Logo? Lettermarks are Simple to Create and Look Great
December 15, 2019 by Spyre Studios It can be really difficult to design an original logo from scratch, especially for designers who are just starting out. There are always websites like Hire the World to give you a boost in your logo designs, but if you want to hone your craft, the task of inventing… Continue reading Stumped on a Logo? Lettermarks are Simple to Create and Look Great