Building brand trust through UX Design

Be Secure

Are you building an eCommerce website? Are you going to make the credit/debit card transactions happen on your website? This section is critical.

What are the chances you would give your credit/debit card information to any random eCommerce website? None, right? I know your website is not the dodgy site still trying to display Flash, but we can take some steps to make your website instantly trustworthy to your customers.

It’s always hard to win the confidence of potential buyers when you are new in your niche, have a limited customer base, have limited or no referrals, and limited brand awareness. It may take ages to get your first sale.

If you are serving a unique set of product/services with limited to no competition having a website with a secure seal would help make those first initial transactions less difficult.

There are couple of website secure seal providers in the market, Symantec and McAfee are two of the most popular and well known in customer circles.

When you get a website secure seal from any such provider, they scan your website on regular basis for malware. Customers tend to provide their card information and continue with payment processing when they see your website is safe and backed by a popular website seal provider.

Go and grab a secure seal for your website and measure the user activity on your website’s analytics. Have a look at how users are progressing from cart page, to a real transaction, and thank you page! If you see a decent jump, this is all you needed.

We all live in a visual word. Like any multithreaded computer processor, a human brain processes one piece of information at a time (at pretty fast pace).

For human brains, which capture tens of thousands of thoughts in any given time, your UX design should carefully dictate what information is displayed on your website and in what order. What you show first makes a lasting impression.

How does it matter?

For example, if you are selling a DIY product, the very first thing you should include (or illustrate) is the ease of making/compiling/installing the product. No one is interested in buying a DIY product which has tons of features but requires professional help to install it.

Psychologically, your information should clear the most fundamental and important user questions right up front. It makes an impression that your product is easy to install. The user may get motivated to look for other information you have of the product.

So, if you are selling a smart digital door lock which has keyless entry, card based entry, temporary guest access, remote lock/unlock, standard key based entry, and it is easy to install, the ordering should be:

DIY ABC Door Lock that you can install under 5 minutes! Has following features:

● Keyless entry for owners

● Card based entry

● Temporary guest access

● Remote lock/unlock (IoT capabilities)

● Standard key based entry (for older people or an emergency)

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