Category: UX

Steven J. Slater Follow Feb 7 · 7 min read The Iowa Democratic Party botched reporting the state’s caucus voting results this past Monday, the first barometer for voter’s preference in the U.S. presidential election, all because leaders there failed to prototype the process with a smartphone app, according to widely circulated independent news reporting… Continue reading A service designer could have prevented the fiasco in Iowa

Define a Grid System The grid is a necessity now. Most designers have probably been made aware of this in some way or another, since use of grids is in everything from print media and books, to websites and apps. In fact, grids were used in design even all the way back in the 13th… Continue reading 5 tips for designers who are learning to code

Dr. Adam Hart Follow Jan 23 · 7 min read Erica © Hiroshi Ishiguro Labs, ATR “When tech’s overlords can’t protect themselves from their own creations, we’re all in trouble.” — Business Insider Following the consumer press these days may give one the impression there is an endless array of creepy tech that is out… Continue reading How evil clowns and uncanny robots architect user experiences

“With the sales department, we recently analyzed the customer journey of closing a deal.” With that first sentence, they entered my mailbox. “But we still have hard times with up and cross-selling and sales repetition.” The message continued. In larger organizations, it happens that departments try to understand the customer a little better. The most… Continue reading 3 aspects of the customer journey you better consider well

It’s the first week of the new year and I just read Chris Do’s new book, Pocket Full of Do, in one sitting. In his book, he shares all the wisdom he has amassed throughout his design and entrepreneurial career. It was like listening to a village elder speak, and depending on where you are… Continue reading Two skills to train into superpowers this year

Legibility is the ease with which a user can not only read the text, but also understand it. In my experience as a UX designer, I saw it as the most overlooked part of user experience. Many times I participated in usability tests checking if it’s easy to find some information in an app or… Continue reading How to test readability

The first component I feel is vital to brand guidelines is logo variation. Logo variations are alternative visual variants of a primary brand logo. Ideally, for maximum consistency and user recognition, the logomark or symbol/icon should always exist in one recognised colour. As an example, everyone recognises Facebook and Twitter as blue, HSBC as red,… Continue reading 5 tips for creating successful company brand guidelines

Photo by Jonathan Borba on Unsplash Or, looking for data and boundary conditions Engineering problems are typically well-bounded. That is, we only need to solve for particular conditions, and problems often give us the values of critical variables. Undergraduate engineering problem-solving lies less in mathematical derivation and more in recognizing the shape of a problem,… Continue reading The one thing I learned in engineering school that I use every day

Rachel Wendte Follow Nov 19 · 3 min read If you’re a UX designer, or anyone who works in the consumer space, you know that users can affect the future plans, improvements, and features in your experience. To mitigate this, many of us turn to user testing to make our case. But as with any… Continue reading Three types of users that can mess with your user tests