Lessons from Spotify: using multiple touchpoints to build an identity

[unable to retrieve full-text content] Digital-first design is well and truly here and COVID-19 has accelerated the trend. Increasingly, people are aware that a digital brand is a brand built on quality experience and design. Today brands literally live and die in the consumer's hands, and often digital experience is baked into the DNA of… Continue reading Lessons from Spotify: using multiple touchpoints to build an identity