Category: Design

It’s the first week of the new year and I just read Chris Do’s new book, Pocket Full of Do, in one sitting. In his book, he shares all the wisdom he has amassed throughout his design and entrepreneurial career. It was like listening to a village elder speak, and depending on where you are… Continue reading Two skills to train into superpowers this year

Legibility is the ease with which a user can not only read the text, but also understand it. In my experience as a UX designer, I saw it as the most overlooked part of user experience. Many times I participated in usability tests checking if it’s easy to find some information in an app or… Continue reading How to test readability

The first component I feel is vital to brand guidelines is logo variation. Logo variations are alternative visual variants of a primary brand logo. Ideally, for maximum consistency and user recognition, the logomark or symbol/icon should always exist in one recognised colour. As an example, everyone recognises Facebook and Twitter as blue, HSBC as red,… Continue reading 5 tips for creating successful company brand guidelines

Photo by Jonathan Borba on Unsplash Or, looking for data and boundary conditions Engineering problems are typically well-bounded. That is, we only need to solve for particular conditions, and problems often give us the values of critical variables. Undergraduate engineering problem-solving lies less in mathematical derivation and more in recognizing the shape of a problem,… Continue reading The one thing I learned in engineering school that I use every day

Rachel Wendte Follow Nov 19 · 3 min read If you’re a UX designer, or anyone who works in the consumer space, you know that users can affect the future plans, improvements, and features in your experience. To mitigate this, many of us turn to user testing to make our case. But as with any… Continue reading Three types of users that can mess with your user tests

In our craft, it is ridiculously easy to consume hours of visual content every day. When researching, it’s a fine line between generating ideas, layouts, and concepts and getting emotionally jealous of their work. I’ve surrounded myself with creative people, a vast array of musicians, producers, photographers, illustrators, and designers. But I have a secret.… Continue reading Potential designer: focus on this first

Yichen He Follow Nov 12 · 4 min read Image Credit: Daria Nepriakhina A piece of writing I have always been very fascinated with is this article published more than 10 years ago in 2006 on NN/g that still manages to really capture the idea of Corporate UX maturity. When I first started out in… Continue reading Not every designer can work at a user-driven corporation

Iho Kalmyk Follow Nov 7 · 6 min read Our eyes are not only a mirror of our souls, but also the main and most important way for us to perceive the world around us. With the help of vision, we gather about 80% percent of all information concerning what is happening around us. Of… Continue reading Our color vision is limited

Steven J. Slater Follow Nov 7 · 3 min read It is so much easier to dismiss a new idea than explore its merit. Many organizations are risk-adverse and executives simply find it easier to say “no” to avoid disruption. That thinking, however, results in missed opportunities. Quickly evaluating new ideas helps avoid spending resources… Continue reading Got an idea for a service? Here’s how to evaluate its merit