The ABCs of attitude-based archetypes in design

[unable to retrieve full-text content] Much of our work as user experience designers is understanding the whys and why nots of our audiences’ decision making. In a previous post, I explored why people decide to switch or stay with products, focusing mainly on circumstances, the “where” and “when” of a job. The circumstances in which… Continue reading The ABCs of attitude-based archetypes in design

Studying Web Design: 5 Typical Problems Newbies Have

For people who are just getting accustomed to the world of website creation, studying web design is an intriguing prospect. Learning how to customize websites and make them unique is a lovely thing. But if you are a beginner, you’ll agree this isn’t easy. To correctly describe web design, one would call it ‘a science… Continue reading Studying Web Design: 5 Typical Problems Newbies Have