This popular business metric is hurting you. Kim Witten, PhD 22 hours ago·6 min read Organisations have blindly followed the NPS method for nearly two decades, with even the majority of FTSE 100 companies today proudly touting their scores. However, NPS is unscientific and meaningless. Here are 10 reasons to help you understand why, plus… Continue reading 10 reasons why NPS is BS (and what you can do about it)
Category: UX
Why mimicry in digital experiences and the Metaverse turns us off
The rise of 90s aesthetics, imperfection, and simplicity Continue reading on UX Collective »
How to help decide for yourself whether a job change is right
Sometimes the grass is greener. Josh Dormont 2 days ago·5 min read Photo by PhotoMIX Company from Pexels There is conflicting advice out there about how to think about a job shift. In Adam Grant’s latest work, he suggests that happiness comes more from re-thinking what we do and less about where we do it.… Continue reading How to help decide for yourself whether a job change is right
Why e-commerce is failing people and the planet
We need to stop designing with blinders and scaling solutions designed for the individual Illustration by Marie Dupuch Betting on convenience to grow e-commerce The number of parcels sent internationally has increased by 4.5 times in the last 6 years, from 43bn in 2014 to 131bn in 2020 (B2B, B2C, C2B). UK deliveries account for 4%… Continue reading Why e-commerce is failing people and the planet
The Duolingo diaries: an honest UX review
Benjamin Davies 2 days ago·7 min read So first, I need to admit that I’m not exactly new to Duolingo. I’ve used the site on and off for years, and used to work for Babbel, and took a keen interest in Duolingo’s product strategy and somewhat baffling educational philosophy. However, recently, a friend sent me… Continue reading The Duolingo diaries: an honest UX review
Trust (is) the process: Why following a framework doesn’t guarantee good results
State of UX 2022 Trust (is) the process:Why following a framework doesn’t guarantee good results Illustrations by Manoel do Amaral Following a process lends structure to our thinking, and can help shift our focus from our individual ideas to our shared goals. A well-established process allows our team to scale, makes our work more predictable, and reduces financial… Continue reading Trust (is) the process: Why following a framework doesn’t guarantee good results
A gentle introduction to orchestrating intelligent journeys with User Intent Graphs
Ciprian BORODESCU 1 day ago·10 min read User intents represented as a graph Traditionally, we associate user intent with search engines understanding users’ needs and desires, but as the Web gets more and more sophisticated, understanding user intent has become one of the key challenges in designing personalized user journeys, even beyond search. Ah, personalization… Continue reading A gentle introduction to orchestrating intelligent journeys with User Intent Graphs
What comes after customer-centricity?
Read this and get ready for it. For many years now, I’ve been fascinated by the timeline shown below and pondering what lies beyond the Age of the Customer. These days, I’ve got a pretty good idea about what’s next. The Age of the Customer timeline. Source: Forrester Research First, let’s unpack this timeline and understand how… Continue reading What comes after customer-centricity?
How to build the ultimate product team
andrea saez 1 day ago·6 min read source: https://unsplash.com/photos/RxOrX1iW15A As your product and teams grow, you need to start making decisions about what key members to hire and what that hierarchy might look like. If you don’t quite know what a product team is or where to get started, we’ve written it all down for… Continue reading How to build the ultimate product team
How to automate competitor’s reviews collection to find great insights
In this article, I will show how to build a database of competitors reviews that will update itself automatically and how to get insights for your product development Imagine, that you are building a new product or feature. If it’s something new, you will go to potential customers and ask about how they solve this… Continue reading How to automate competitor’s reviews collection to find great insights
Lessons product management can learn from science
From peer reviewing to inductive reasoning, there is a lot that product managers can learn from scientific method. Penelope 14 hours ago·6 min read Source: Netflix/IMDB Recently I watched Don’t Look Up. A giant comet is about to hit. Leonardo DiCaprio and Jennifer Lawrence are scientists, unsuccessfully trying to convince the US President of the… Continue reading Lessons product management can learn from science
Some important considerations before starting a research project
We all get excited when embarking on a new research project, but it is important to pause and reflect before you begin; building a strong rationale for research can lead to better outcomes for both practitioners and stakeholders. Take some time to pause and consider… Photo: Design Futures Australia Ihave been leading user research projects… Continue reading Some important considerations before starting a research project
Enriching experiences for the Phygital
Pranav B 1 day ago·6 min read Credits: Huawei flagship store in Shanghai Immersive experiences in brick and mortar stores have been on the rise in China and other countries as many luxury brands have catapulted their digital transformation to enhance customer experience and build meaningful relationships with customers. These luxury brands are now leveraging… Continue reading Enriching experiences for the Phygital
Making design systems flexible with Design Tokens
In this article, we will discover the benefits of using Design Tokens with your own Design System. Continue reading on UX Collective »
Assistive technology, accessible technology and the accessibility tree
Session #3: Accessibility NextGen Mentorship Program Louise Clark, CPWA 2 days ago·13 min read The Chrome DevTools Accessibility Pane Welcome back to the third session of the accessibility mentoring journey with myself and Ken Sumiyoshi! I want to introduce today’s topic with a recent post made by Ken on his LinkedIn page. It read: Today… Continue reading Assistive technology, accessible technology and the accessibility tree
Here’s how Slack’s “Huddle” feature can be much better
An opinionated piece on why it is a feature that can destroy any sense of asynchronous culture Continue reading on UX Collective »
How to help bridge the gap between UX design and code
If you are working on several compositions at the same time or if your are several designers on the same design, it is important that the team (both designers and developers) knows that the Design System is reliable (“I’m looking at the right object”) and fresh (“it’s the latest validated version”). That’s one of the… Continue reading How to help bridge the gap between UX design and code
Persona permutations, name signs, iPhone and Hick’s law, typography tips
Weekly curated resources for designers — thinkers and makers. “This book is incredibly popular, so I guess this article won’t be. But let me tell you why, after reading this book, not once, but twice, I’m shocked it’s still appearing in (almost) every designer’s reading list. Here’s the story of a book that didn’t age well.” Why designers should… Continue reading Persona permutations, name signs, iPhone and Hick’s law, typography tips
The design of high-stakes career materials
Certainly, you have heard this before, “Know your audience.” Candidates can easily lose sight of this advice. They work harder on summarizing their career achievements without thinking about the specific tasks of the reviewers. As a result, the candidate spends a considerable amount of time narrating the CV. This type of narrative is typically not… Continue reading The design of high-stakes career materials
Designers shouldn’t learn to code — developers should learn to design
Developers should learn the trades and become de facto UI designers. Continue reading on UX Collective »
Your one size fits all persona doesn’t work and what to do about it
The what, why, and how of persona permutations Sophie Shrimpton 3 hours ago·10 min read Newspaper with headline: Defying Stereotypes Personas were coined in the 1990s by Alan Cooper in his novel Inmates Are Running the Asylum : Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. According to Nielson-Norman Group (NNG),… Continue reading Your one size fits all persona doesn’t work and what to do about it
Behavioural design: a lean guide to using psychology and motivation for product teams
Design influences behaviour. Using psychological principles and theories of behaviour, we can design with intent, for how users behave, building an environment that supports whatever route they take, instead of forcing them to conform to how our products and services work. There are so many terms mentioned when researching this topic, such as behavioural science,… Continue reading Behavioural design: a lean guide to using psychology and motivation for product teams
The state of creative AI: will video producers/editors get superpowers?
Disruptive innovations begin at the bottom of a market with simple applications, then move up until they displace established ways of working. Today, we are witnessing the entry of Artificial Intelligence (AI) into basic video production. As technology becomes more powerful, the impact of generative AI will increase. In this article I will show examples… Continue reading The state of creative AI: will video producers/editors get superpowers?
What does it mean to design urban technology?
As you can see from the two examples mentioned above, our students will not graduate as architects or urban designers. Urban outcomes are now as much defined by digital coordination of physical resources as it is by the design of places themselves. Architects and planners focus on the latter, our program in urban technology will… Continue reading What does it mean to design urban technology?