What comes after customer-centricity?

Read this and get ready for it. For many years now, I’ve been fascinated by the timeline shown below and pondering what lies beyond the Age of the Customer. These days, I’ve got a pretty good idea about what’s next. The Age of the Customer timeline. Source: Forrester Research First, let’s unpack this timeline and understand how… Continue reading What comes after customer-centricity?

How to automate competitor’s reviews collection to find great insights

In this article, I will show how to build a database of competitors reviews that will update itself automatically and how to get insights for your product development Imagine, that you are building a new product or feature. If it’s something new, you will go to potential customers and ask about how they solve this… Continue reading How to automate competitor’s reviews collection to find great insights

Lessons product management can learn from science

From peer reviewing to inductive reasoning, there is a lot that product managers can learn from scientific method. Penelope 14 hours ago·6 min read Source: Netflix/IMDB Recently I watched Don’t Look Up. A giant comet is about to hit. Leonardo DiCaprio and Jennifer Lawrence are scientists, unsuccessfully trying to convince the US President of the… Continue reading Lessons product management can learn from science

Published
Categorized as UX Tagged

Some important considerations before starting a research project

We all get excited when embarking on a new research project, but it is important to pause and reflect before you begin; building a strong rationale for research can lead to better outcomes for both practitioners and stakeholders. Take some time to pause and consider… Photo: Design Futures Australia Ihave been leading user research projects… Continue reading Some important considerations before starting a research project

Published
Categorized as UX Tagged

Enriching experiences for the Phygital

Pranav B 1 day ago·6 min read Credits: Huawei flagship store in Shanghai Immersive experiences in brick and mortar stores have been on the rise in China and other countries as many luxury brands have catapulted their digital transformation to enhance customer experience and build meaningful relationships with customers. These luxury brands are now leveraging… Continue reading Enriching experiences for the Phygital

Published
Categorized as UX

Assistive technology, accessible technology and the accessibility tree

Session #3: Accessibility NextGen Mentorship Program Louise Clark, CPWA 2 days ago·13 min read The Chrome DevTools Accessibility Pane Welcome back to the third session of the accessibility mentoring journey with myself and Ken Sumiyoshi! I want to introduce today’s topic with a recent post made by Ken on his LinkedIn page. It read: Today… Continue reading Assistive technology, accessible technology and the accessibility tree

Published
Categorized as UX

How to help bridge the gap between UX design and code

If you are working on several compositions at the same time or if your are several designers on the same design, it is important that the team (both designers and developers) knows that the Design System is reliable (“I’m looking at the right object”) and fresh (“it’s the latest validated version”). That’s one of the… Continue reading How to help bridge the gap between UX design and code

Published
Categorized as UX Tagged ,

Persona permutations, name signs, iPhone and Hick’s law, typography tips

Weekly curated resources for designers — thinkers and makers. “This book is incredibly popular, so I guess this article won’t be. But let me tell you why, after reading this book, not once, but twice, I’m shocked it’s still appearing in (almost) every designer’s reading list. Here’s the story of a book that didn’t age well.” Why designers should… Continue reading Persona permutations, name signs, iPhone and Hick’s law, typography tips

The design of high-stakes career materials

Certainly, you have heard this before, “Know your audience.” Candidates can easily lose sight of this advice. They work harder on summarizing their career achievements without thinking about the specific tasks of the reviewers. As a result, the candidate spends a considerable amount of time narrating the CV. This type of narrative is typically not… Continue reading The design of high-stakes career materials

Published
Categorized as UX

Your one size fits all persona doesn’t work and what to do about it

The what, why, and how of persona permutations Sophie Shrimpton 3 hours ago·10 min read Newspaper with headline: Defying Stereotypes Personas were coined in the 1990s by Alan Cooper in his novel Inmates Are Running the Asylum : Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. According to Nielson-Norman Group (NNG),… Continue reading Your one size fits all persona doesn’t work and what to do about it

Published
Categorized as UX

Behavioural design: a lean guide to using psychology and motivation for product teams

Design influences behaviour. Using psychological principles and theories of behaviour, we can design with intent, for how users behave, building an environment that supports whatever route they take, instead of forcing them to conform to how our products and services work. There are so many terms mentioned when researching this topic, such as behavioural science,… Continue reading Behavioural design: a lean guide to using psychology and motivation for product teams

Published
Categorized as UX Tagged

The state of creative AI: will video producers/editors get superpowers?

Disruptive innovations begin at the bottom of a market with simple applications, then move up until they displace established ways of working. Today, we are witnessing the entry of Artificial Intelligence (AI) into basic video production. As technology becomes more powerful, the impact of generative AI will increase. In this article I will show examples… Continue reading The state of creative AI: will video producers/editors get superpowers?

Published
Categorized as UX Tagged

How aging designers can stay relevant

Having the ability to shift your perspective allows us to realign our thinking. In my case, I was having a difficult time seeing the forest for the trees. New design technologies and specialties were obscuring my judgment and confidence. By stepping back and allowing myself to see the big picture, I realized that all these… Continue reading How aging designers can stay relevant

Published
Categorized as UX

Why the Product Manager is secretly annoyed by you

As a kind of surrogate boss you work with directly on most days, it’s important to get Product Managers on your side — or to be on theirs. Often dubbed the ‘mini-CEOs’ in a company (though some would argue that it’s not the most accurate label), these special individuals sit shoulder to shoulder with the… Continue reading Why the Product Manager is secretly annoyed by you

Product thinking: Focus on the solution, not the problem

Valuing solution excellence in product management Kevin Capel 15 hours ago·14 min read Image from Kee Lee on Dribble 😅 — This is a pretty risky title, especially as it’s likely landing in front of an overwhelmingly (and rightly) problem-focused community. I’m willing to take that risk if it means a fruitful conversation about how… Continue reading Product thinking: Focus on the solution, not the problem

11 super-simple tips to help improve your Figma workflow (2022)

Hopefully you’ve been able to find a few handy little tips here that you can put into practice right away, and help improve the speed of your workflow today in Figma. Figma is an awesome tool with so many handy, and time-saving shortcuts that I keep discovering each day, and I’m sure you will to.… Continue reading 11 super-simple tips to help improve your Figma workflow (2022)

Published
Categorized as UX Tagged

Why introverts make exceptional designers & how leaders can support them

The key idea here is that: For introverts, to be alone is as restorative as sleeping, as nourishing as eating. —Jonathan Rauch, Caring for Your Introvert We as a society need to eradicate the idea that being an introvert means you don’t have social skills (or research or design skills). It just means that introverts… Continue reading Why introverts make exceptional designers & how leaders can support them

Published
Categorized as UX

Contextualizing purpose

Vision and Mission statements have been around for a long time for brands and organizations. While many world’s leading organizations have clearly articulated–and even made memorable–Vision and Mission statements, working with clients, I’m surprised how often I come across organizations that don’t have them articulated that well. None would admit to not having a Vision… Continue reading Contextualizing purpose

Published
Categorized as UX