Duolingo: analyzing all engagement and retention techniques

[unable to retrieve full-text content] Over 500 million people around the world use Duolingo to learn languages. In this article, we will dive into Duolingo’s engagement strategies and how this company keeps users motivated and coming back to the app again and again. Collage created by author Duolingo uses the Self-Determination Theory in the product. This concept… Continue reading Duolingo: analyzing all engagement and retention techniques

3 Common Color Accessibility Issues One Can Easily Avoid

Color is often used to evoke emotions and emphasis. That’s one of the reasons why designers see color as an important element in their work. Colors communicate messages on both psychological and visual level. The importance of color is undeniable, but is basing the message solely on color the right thing to do? This post… Continue reading 3 Common Color Accessibility Issues One Can Easily Avoid

Some Grave Search Engine Optimization Mistakes Even SEO Experts Sometimes Commit

SEO techniques are constantly evolving because of the search engine’s developments and the ever-changing perspectives of users. It is surely quite challenging to stay abreast of the most successful search engine optimization methods with many businesses and even SEO experts doing SEO incorrectly. Instead of witnessing huge traffic and rising conversion rates, the results could… Continue reading Some Grave Search Engine Optimization Mistakes Even SEO Experts Sometimes Commit

Building a Legal Website: 5 Major Mistakes to Avoid

If you are a website designer, you probably already know that every niche is different and there are certain rules to follow if you want to meet the users’ expectations. Some designers have already learned from their own mistakes but if you have almost no experience designing legal websites, it is better to be safe… Continue reading Building a Legal Website: 5 Major Mistakes to Avoid

Common UX Mistakes and How to Avoid (or Fix) Them

Have you ever fumbled through a complicated contact form on a mobile website or wished for a button or link that wasn’t there? If so, you’ve experienced what a lack of foresight in user experience (UX) design causes. Don’t fall victim to the same common UX mistakes. Make sure potential customers poor UX design doesn’t… Continue reading Common UX Mistakes and How to Avoid (or Fix) Them