Summary: A/B tests incrementally improve the user experience of a product while effectively reaching business goals. A/B testing (sometimes also referred to as split testing) is a popular UX research method, with widespread adoption across businesses and industries. To ensure reliable, meaningful, and beneficial results for your organization, follow best practices and avoid common mistakes… Continue reading A/B Testing 101
Tag: overhaul
From Beethoven to Bach: how Apple’s new app makes classical music discovery a breeze
Discovering and enjoying classical music made easy with Apple’s dedicated app, Apple Music Classical Generated by the author using Adobe Firefly There’s a problem when it comes to searching and exploring classical music on music streaming services. Apple Music is not different, and Apple tried to solve this problem by launching a separate app! In this… Continue reading From Beethoven to Bach: how Apple’s new app makes classical music discovery a breeze
The 4 Secrets of a Successful Website Redesign
The beginning of a new year is a great time to go over your old website and refresh your brand. After all, your website is at the center of your online presence, and an excellent first impression is key for driving sales and boosting engagement. According to a recent study, up to 94% of first… Continue reading The 4 Secrets of a Successful Website Redesign
3 Essential Design Trends, September 2020
A seasonal change is on the horizon and that always has me looking to refresh projects. This month’s design trends provide a few different ways to do that without ripping up your entire website. Here’s what’s trending in design this month. Animated Heroes (That Aren’t Video) Hero headers and screens that feature video animation have… Continue reading 3 Essential Design Trends, September 2020
Learn More About Website Wireframes
A wireframe pertains to the basic layout structure and navigational scheme of a page and the major website components. It’s also called the blueprint, skeleton, or outline. Designers use website wireframes to build new landing pages or websites. It doesn’t contain the website’s finished design elements, but it does show where the elements will appear.… Continue reading Learn More About Website Wireframes
Is it Time to Redesign Your Portfolio?
For many professionals looking for new work opportunities, they know that prospective employers are going to ask for proof of their credentials; where they went to school; how long they worked in the field; who they worked for; a résumé communicates these details nicely. For web designers, though, a list of jobs and accolades isn’t… Continue reading Is it Time to Redesign Your Portfolio?
5 Ways to Make Your Website Stand Out
Websites, as you can imagine, exist for nearly every facet of society. From community pages for boy scout troops and churches, to sales geared store fronts online, to blogs and share sites that allow users to connect and interact. Having a website seems to be a necessity in today’s age. Yet, so many people spend… Continue reading 5 Ways to Make Your Website Stand Out
WeTransfer reveals new brand identify and UI
WeTransfer is one of the mostly widely admired start-ups of the last decade. In many ways it embodies what we tell our clients to aspire to: a simple idea, solving a common problem, well executed. What really makes WeTransfer standout is the high-value it places on design; since its launch in 2009, WeTransfer has used… Continue reading WeTransfer reveals new brand identify and UI
Top 10 resources for designing email newsletters
The world of email marketing is constantly changing. There are dozens of tools out there tailor made to help marketers write emails, designers craft emails, and developers code emails. But with so many tools available, it can be frustrating to find the best ones. That’s why, in this post, I’ve curated the top ten best… Continue reading Top 10 resources for designing email newsletters
The Verge gets a redesign
Okay, let’s just get this out of the way: on this, the verge of a new year, the Verge got a redesign. Now the punnery is over and we can get on with our lives. It had to be done, or I could not call myself a writer. So let’s get to the good bit:… Continue reading The Verge gets a redesign