When it comes to web design, the quality of experience that users have with a site determines whether it’s successful or not – regardless of how visually catchy the design is. A positive experience drives sales and conversions, while a negative one deters visitors from staying or returning. Therefore performance optimization should be a central… Continue reading Improving Your Site’s User Experience
Tag: User
A Great UI is Invisible
A really well designed user interface is one that goes unnoticed by the user, whereas a poorly designed user interface forces the user to pay attention to it instead of the content. Users come to websites in order to achieve a goal: buy a new book, learn about jQuery, share an article with friends, find… Continue reading A Great UI is Invisible
Studying User Experience Trends in Website Layouts
As a web designer you always want to stay on top of the latest ideologies. User experience design is the process of building around what the user needs to do. You have to consider specific reasons for why users are coming to your website in the first place. And the goal is to build a… Continue reading Studying User Experience Trends in Website Layouts
Functional Beauty and User Experience
Beauty is one of the oldest and most powerful concepts in human history—inspiring artists and lighting up cultural movements, philosophical debates, and, in modern times, curious scientific interest. Beauty is a desirable feature of the products we buy, with the power to shape consumer choices and preferences. While the nature of beauty is still a… Continue reading Functional Beauty and User Experience