One of the buzzwords of modern marketing or design work is “understanding your customers.” Before you jump on board with a trend or design style, it’s good to research how consumers or clients in your industry respond to it. One particular trend that has dominated the web for several years is minimalism. So, if you’re… Continue reading Is Minimal Design the Best Strategy for Your Site?
Tag: Strategy
Design Strategy: Creating Wireframes And Prototypes With InDesign
Get Your Content Strategy Out of the Drawer with Governance
All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achieving a prescribed outcome. The focus is often put on the desired outcome and not the… Continue reading Get Your Content Strategy Out of the Drawer with Governance