Users come to your website with certain expectations already in their mind; they’ve seen thousands of other websites before and it’s only natural that they’ve adopted certain habits. Instead of trying to change these patterns, it’s much better to incorporate them into your design. To learn more, let’s have a closer look at a psychological… Continue reading How To Benefit From Mental Models in UX Design
Tag: Jakob Nielsen
UX and design thinking: 5 tips for changing your company mindset
The UX design is based off an attitude, a mindset that aims to catch those unfulfilled user needs in the context of a certain experience and turn them into design opportunities, through a process made of specific steps, mainly provided by the “design thinking tool set”. Conversely, so many companies in the digital industry keep… Continue reading UX and design thinking: 5 tips for changing your company mindset