Summary: 3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together. This is an updated version of an article written by Jakob Nielsen in 2011. There’s no one perfect user-interface design, and you can’t get good usability by simply shipping your one best idea.… Continue reading 3 Design Processes for High Usability: Iterative Design, Parallel Design, and Competitive Testing
Tag: Jakob Nielsen
AI Features Must Solve Real User Problems
Summary: AI features must solve real problems, not be implemented for novelty. Unnecessary AI chatbots and features can harm rather than help users. Generative AI has been bringing plenty of change over the past two years. While it’s substantially changing what and how we design, some things stay the same. One important UX principle is… Continue reading AI Features Must Solve Real User Problems
Explicitly State the Difference Between Options
Summary: When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features. This is an updated version of an article written by Jakob Nielsen in 2013. Users are bombarded with choices on the internet. That’s why the best websites make it easy for users to analyze… Continue reading Explicitly State the Difference Between Options
How To Benefit From Mental Models in UX Design
Users come to your website with certain expectations already in their mind; they’ve seen thousands of other websites before and it’s only natural that they’ve adopted certain habits. Instead of trying to change these patterns, it’s much better to incorporate them into your design. To learn more, let’s have a closer look at a psychological… Continue reading How To Benefit From Mental Models in UX Design
UX and design thinking: 5 tips for changing your company mindset
The UX design is based off an attitude, a mindset that aims to catch those unfulfilled user needs in the context of a certain experience and turn them into design opportunities, through a process made of specific steps, mainly provided by the “design thinking tool set”. Conversely, so many companies in the digital industry keep… Continue reading UX and design thinking: 5 tips for changing your company mindset