Rather than solely focusing on product characteristics and features, an authentic and creative narrative can convey brand values and connect with the target audience in a more strategic way. We are all the heroes of our own stories, and building a narrative around our experiences courses in our veins. Binging on stories is one of… Continue reading Storytelling as a service in SaaS
Tag: Microcopy
Microcopy Tips to Improve Your Site’s UX
Microcopy is a fundamental part of your site’s UX. Let’s check out some microcopy tips for a better user experience. What is microcopy? Microcopy is made up of the tiny snippets of text scattered around your website. It can include things like button texts, form labels, interaction prompts, tool tips and even error messages. As… Continue reading Microcopy Tips to Improve Your Site’s UX