8 Steps To Get You On The Right Path To Branding Your Business

The power of effective branding cannot be understated. It is an essential key to building success for every business—startup or corporate. We are living in a consumer society where people, basically buyers, have access to millions of products across hundreds of categories. And that’s where branding comes in. Branding is a marketing practice in which… Continue reading 8 Steps To Get You On The Right Path To Branding Your Business

Microcopy Tips to Improve Your Site’s UX

Microcopy is a fundamental part of your site’s UX. Let’s check out some microcopy tips for a better user experience. What is microcopy? Microcopy is made up of the tiny snippets of text scattered around your website. It can include things like button texts, form labels, interaction prompts, tool tips and even error messages. As… Continue reading Microcopy Tips to Improve Your Site’s UX