Rather than solely focusing on product characteristics and features, an authentic and creative narrative can convey brand values and connect with the target audience in a more strategic way. We are all the heroes of our own stories, and building a narrative around our experiences courses in our veins. Binging on stories is one of… Continue reading Storytelling as a service in SaaS
Tag: Longer
How Illustration Adds Emotion To UX
From 45,000-year-old cave paintings to 21st-century space rocket diagrams, illustrations have long played a significant role in human communication. Pictures cross-language and literacy barriers, allowing people to understand and communicate complex moods and feelings that they cannot in words. When we were little, we could understand and appreciate E.H. Shepard’s illustrations of Winnie the Pooh… Continue reading How Illustration Adds Emotion To UX
50 Things We No Longer Do Thanks to Technology [Infographic]
Thanks to our technological advancements, the world is quickly changing. The following infographic take a look at things that we used to do in the past. Remember Blockbuster? Video streaming at that point and time was so alien to us. Look where were it’s at now… What about the Motorola Razr flip phones? They used… Continue reading 50 Things We No Longer Do Thanks to Technology [Infographic]