Aim for quality outcomes, not just outputs — that’s how we can drive customer and business value! Designing for outcomes enables us to focus on customer needs and meaningful business results. “Start with the customer experience and work backwards to the technology,” Steve Jobs once said. To write a compelling story, start with the ending as a meaningful destination.… Continue reading Design for meaningful outcomes
Tag: Leadership
The age of Agile must end
30 years ago the technology industry attempted to import Lean practices — it failed. Instead of “continuous improvement,” progress halted. Agile is incompatible with UX research, design, and scalable development. It always will be. It’s time to create a new operational standard. Changing of the guards. Photo by Micah Kunkle on Unsplash As startups refocus on “operational efficiency,”… Continue reading The age of Agile must end